Ribble Cycles has opened new premises in the Birmingham Mailbox shopping centre. The permanent showroom will feature Ribble’s 2017 bike range, which includes the brand new Ultimate SL, the reworked R872 and the popular Sportive Racing.
Founded in 1897 in Preston, Ribble last year expanded via a pop-up showroom in Cardiff’s St David’s shopping centre.
The Birmingham showroom will boast trained staff and a specially-made bike rig which will allow visitors to try out any model or size of Ribble bike.
Orders placed in the showroom can either be delivered to the showroom or to a home address or workplace.
Jon Owen, CEO of Ribble Cycles said: "After our exciting pop up showroom initiative in Cardiff, we're delighted to open a permanent show room in Birmingham’s Mailbox, a brilliant and high quality central destination for the UK."
“Ribble Cycles offers unrivalled customisation with incredible value because of our direct sales model. The addition of our new show rooms means that much of England will be able to conveniently see our full range up close and get expert advice in-person.”