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'Damning' verdict expected from independent review into British Cycling

Governing body said to have appointed reputation management experts to deal with expected fallout from report due to be made public next month

The independent review into British Cycling ordered in the wake of allegations of bullying and discrimination has reportedly returned a ‘damning’ verdict on the governing body, which is said to have appointed a firm specialising in crisis management to handle the fallout.

The findings of the probe, ordered by UK Sport last April after former technical director Shane Sutton’s resignation, will not be made public until next month.

However, British Cycling received a copy last week, with CEO Ian Drake, who had been due to leave the organisation in April, departing with immediate effect, the official reason given that he had completed handover of his duties.

> British Cycling CEO Ian Drake leaves post "with immediate effect"

The Daily Mail’s Matt Lawton, citing insiders at the organisation, says that it is believed that the contents of the report of the panel chaired by British Rowing president Anne-Marie Phelps, could be ‘hugely damaging’ to British Cycling.

In recent months Lawton, the Mail’s chief sports reporter, has broken some of the biggest stories in cycling including the missed anti-doping controls that almost led to a ban for then world champion Lizzie Armitstead, and the package containing medicine for Sir Bradley Wiggins that was delivered to Team Sky at the 2011 Criterium du Dauphiné.

The same newspaper also first published the claims sexism against Sutton by track sprinter Jess Varnish, as well as allegations by multiple Paralympic champion Darren Kenny that the Australian referred to paracyclists as “gimps” and “wobblies.”

Now, it says that British Cycling has appointed reputation management expert Paddy Harverson to deal with the expected fallout from the independent review’s report, which the Mail says may lead to other senior figures within the organisation having to consider their positions.

Formerly the PR chief to Prince Charles – he is credited with repositioning the public image of the Duchess of Cornwall ahead of their wedding – and director of communications at Manchester United Football Club, Harverson is the co-founder of London-based Milltown Partners.

The firm, which previously worked with British Cycling when the allegations against Sutton were first made last year, describes itself as “a global advisory firm working with companies and individuals to solve their most complex communications, public policy and reputation challenges.”

The independent review had been due to report in October, but has been delayed in part by developments such as the use of Therapeutic Use Exemptions (TUEs) by riders including Sir Bradley Wiggins, and that Dauphiné package delivered to the UCI WorldTour outfit by then British Cycling employee Simon Cope.

> Independent review into British Cycling finally complete – but still won’t be published for another month

Testifying before the House of Commons Select Committee on Culture, Media and Sport last month as part of its investigation into doping in sport, Brailsford claimed that the package contained Fluimucil, a decongestant that is not on the World Anti-Doping Agency’s prohibited list.

But questions have been raised over why it would be necessary for a British Cycling staff member – at the time, Cope was manager of the women’s elite road team – would have to make a day trip from the UK to the French Alps via Geneva, Switzerland to deliver it at a cost of several hundred pounds.

Former world and Olympic champion Nicole Cooke, a member of the national team at the time, did not hold back in her criticism of both British Cycling and Team Sky when she appeared by videolink before the same select committee earlier this week.

Cooke, who retired four years ago this month, said that British Cycling was “run by men for men,” and claimed that in her experience, use of TUEs in professional cycling was used to try and mask an organised doping programme.

>  Nicole Cooke rejects claim that Team Sky is ‘cleanest’ in cycling

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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12 comments

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OldRidgeback | 7 years ago
3 likes

I'm curious what will be revealed about the BMX riders. Tre White and Quillan Isidore have not had the full backing of BC it seems. At the worlds, Tre had financial backing to go on his own but was blocked by BC. The BMX community has not had adequate answers to this. As a result, he was not able to go to the Olympics in Brazil. Again, his sponsors were willing to support him to go to the Olympics. As it happens, BC only allowed two UK male riders to go to compete in the Olympics, despite having additional places, as well as talented riders with the backing necessary. Why was this?

Looking at the ethnic mix of the riders in BC, you do have to ask similar questions as to why certain female riders were blocked from competing.

 

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Must be Mad | 7 years ago
0 likes

Don't know about anyone else - but I'm keeping my ire and indignation on ice untill the report has actually been released (and probbly kicked about a bit to see how well it holds water).

However can someone remind me - what is the exact scope of the investigation? Is this about sexisium in BC, TUEs & dodgy packagages at Sky or UKAD not following up on leads??? These are three seprate issues right?

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Krazyfrenchkanuck | 7 years ago
4 likes

If everything said is true and detailed in the report. There are 2 things, in my personal opinion, that should be done.

First,
In my opinion, British Cycling has hired the "global advisory firm" to mainly protect the reputation of those involved and those who didn't act while they're the ones, that damaged the British Cycling reputation. And they do so with British tax payers' money, which is outrageous. Not only it sould stop, but they should sue them for damaging British Cycling's reputation.

Second,
Not a single article as ever mentioned or reminded that Brian Cookson, the current UCI President, previously served as president of British Cycling from 1997 to 2013. In my opinion, he is ultimately the one responsible for having put in place this faulty system and/or maintained it during that period.
No later than a week ago, Brian Cookson commented on some aspect of the affair ¹.
In my opinion, Brian Cookson should, if he had some judgment ...
a) have waited for the results of the inquiry to comment.
b) have shown and show some sort of judicial self-restraint since he is in direct conflict of interests as former President of British Cycling.
c) have restraint from supporting
Sutton, showing a total disrespect, to those who complained about Sutton's behavior. Especially, without knowing the conclusion of the report.
d) have kept is mouth shut because, by showing support to Sutton, Brian Cookson is indirectly proving that he would'nt have acted upon sexism and discrimination allegations against Sutton under his Presidency.

In my opiniom, these four (4) points prove that Brian Cooking is not qualified to serve as UCI President.
Therefore, I believe that Brian Cookson should resign as UCI President.

¹ http://road.cc/content/news/215952-cookson-frustrated-over-wiggins-contr...

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nniff | 7 years ago
2 likes

I'm at a loss as to why we are doing this to ourselves.  As far as I can see, they've had a 'gripper' in Shane Sutton who arguably gripped more than he should, but we can't even make our minds up about that. 

As far as couriering something over is concerned, well, if Sky knew that something was suitable and not on the list, only a negligent maniac would pick something off the local pharmacy shelves that looked to be about the same.  So we're left with would it have been better to entrust it to DHL or stick someone on a plane?  Given the sports plan, the latter wins hands down if you've got the money.

In my book, a TUE is a TUE, and there's a line drawn.  It might not be  avery good line, but there it is.  I wholly expect other teams to be using them, because that's the right side of the line.   If you take the view that no-one should compete with any sort of medication, fine, but that's just a line in a different place, and a really vague line to boot - take cafeine, for example, and assess which side of the line that would sit.  Would you be allowed coffee in training but not competition? 

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DrJDog replied to nniff | 7 years ago
2 likes

nniff wrote:

In my book, a TUE is a TUE, and there's a line drawn.  It might not be  avery good line, but there it is.  I wholly expect other teams to be using them, because that's the right side of the line.   If you take the view that no-one should compete with any sort of medication, fine, but that's just a line in a different place, and a really vague line to boot - take cafeine, for example, and assess which side of the line that would sit.  Would you be allowed coffee in training but not competition? 

 

In the case of the Wiggins TUEs, I've heard several times (I believe Wiggins himself said it at one point) that they were a preventative measure. But the regulations do not allow for that, only if there is a current condition that can be treated by the medicine in question. It's a highly dubious affair.

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psling | 7 years ago
0 likes

The pessimist in me thinks that whatever meat comes out in the report will be picked to the bone, pumped full of speculative conspirational theory such that the facts will be lost in a pit of effluent, so much of which will be thrown at the fan that some must stick. No wonder they're recruiting a reputation management expert! Not wishing to downplay any potential wrong-doing but it's going to be a real maelstrom when the report is released (which no doubt will be after many leaked excerpts). 

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DaveE128 | 7 years ago
0 likes

The optimist in me hopes that the reputation management firm will help them do the right thing in response as that it a critical part of managing the reputational damage. I do fear there will be more spin than that though...

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onthebummel48 | 7 years ago
1 like

I sincerely hope that if British Cycling has hired a reputation management expert they haven't used their funding from UK Sport and Sport England for this purpose!

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DrJDog replied to onthebummel48 | 7 years ago
5 likes

onthebummel48 wrote:

I sincerely hope that if British Cycling has hired a reputation management expert they haven't used their funding from UK Sport and Sport England for this purpose!

 

I hope they haven't used my fucking subscription money.

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Bill H | 7 years ago
4 likes

This article is only speculation but I do hope that it is wrong.

Otherwise we have a scenario where British Cycling's response to criticism is to hire a reputation management expert rather than embracing the review's findings and making the necessary improvements.

 

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dottigirl replied to Bill H | 7 years ago
4 likes

Bill H wrote:

This article is only speculation but I do hope that it is wrong.

Otherwise we have a scenario where British Cycling's response to criticism is to hire a reputation management expert rather than embracing the review's findings and making the necessary improvements.

Exactly  what I'm expecting. Nothing will change. There will just be a tidal wave of positively-spun 'stories' thrust in front of the press. Already, BC's response was to claim/infer resposibility for the Women's Tour when they have been obstructive both in its creation and expansion. (They wouldn't even allow it to be called the Women's Tour of Britain!) Any funds allocated will be double, triple, even quadruple-announced to make it appear that more money is being provided. All smoke and mirrors. And lies, or perversions of the truth.

Brian Cookson presided over all this. He should be ashamed of himself, and he's not even followed through on his UCI 'minimum wage' election promise.

 

Please journalists, keep the pressure on and don't fall for the above tricks.

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SingleSpeed | 7 years ago
1 like

"use of TUEs in professional cycling was used to try and mask an organised doping programme."

 

One can only hope this shames that clown wiggins into returning his yellow jerseys.

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