Culminating in a bunch of bargains and free cake on Black Friday itself, the offers start this week with a free puncture repair in-store but only if you already have a puncture.
As our own Justin Loretz says in the road.cc how-to-fix-a-puncture guide, punctures are a fact of cycling life.
If you're inexperienced, fixing a one can be a logistical nightmare; even if you've fixed a hundred they're still a frustration you'd want to do without.
If you fall into the first category head on over to your nearest Cycle Surgery store and take advantage of a free puncture repair with a free inner tube thrown in. It's really easy to find one using the Cycle Surgery Store Finder too.
Obviously, if you're nowhere near a Cycle Surgery store, you're right out of luck. Fortunately road.cc can help you; check out our how-to guide on fixing punctures below:
There's plenty more to come from Cycle Surgery over the next few weeks by way of free Bike Friday bits in store.
Keep your eyes peeled for drivetrain cleaning, wheel truing, and more offers than you can throw a hat or helmet at!
Elliot joined team road.cc bright eyed, bushy tailed, and straight out of university.
Raised in front of cathode ray tube screens bearing the images of Miguel Indurain and Lance Armstrong, Elliot's always had cycling in his veins.
His balance was found on a Y-framed mountain bike around South London suburbs in the 90s, while his first taste of freedom came when he claimed his father's Giant hybrid as his own at age 16.
When Elliot's not writing for road.cc about two-wheeled sustainable transportation, he's focussing on business sustainability and the challenges facing our planet in the years to come.