US bike firm Volagi Cycles has suspended its operations after co-founder Robert Choi was left in a coma following a collision with a vehicle during an after-work ride on Wednesday.
The company said: “ He sustained what seemed to be only minor injuries, only to later collapse at the office where his wife Lucy disovered him unconscious.
“He is currently in a coma at McKay-Dee Hospital in Ogden, Utah with a potential skull fracture.
It added: “Robert was also training to beat the world record for vertical mileage climbed in a 48-hour period and planned to try his record attempt this fall in California. It is incredibly difficult to see such a strong person in this condition.”
The company has also set up a Go Fund Me account to help meet Choi’s medical expenses.
In a post on its Facebook page, the company said: "At this time we need to focus on getting Robert back on his feet, and hopefully the bike, as soon as possible."
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.