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CycloShield bike safety device comes to Kickstarter

Bath start-up says it will record bad driving, find safer routes and notify emergency services in event of crash

A company based in Bath will this week launch a Kickstarter campaign that aims to raise £500,000 to bring to market a “passive safety” device called CycloShield aimed at reducing the danger to people riding bikes on the road.

The team behind the start-up business, which attaches to a bike’s seatpost, say it has three key features aimed at improving the safety of cyclists – “threat detection, offenders recording and SOS.”

They claim it can “detect the approach or threat of another vehicle and perform actions about it,” as well as notifying users of roads where there is an increased risk of being involved in a collision.

A camera within the device captures footage of vehicles, enabling incidents such as close passes to be recorded.

In the event of a crash, the device can notify an “In Case of Emergency” (ICE) contact as well as alerting the emergency services with the rider’s GPS location with the aim of reducing emercency response time.

It comes with integrated Bluetooth and Wi-Fi, and is claimed to be “compatible with the majority of activity monitors and mobile applications on the market.”

As with any Kickstarter project, a variety of rewards are on offer depending on the size of the pledge, but to be eligible for one that includes the CycloShield device itself requires a minimum investment of £299 for the Super Early Bird package.

The Kickstarter campaign can be previewed here.

Simon has been news editor at since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.

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