Your bike might be a little too polite to come to you directly to complain, but let us assure you, bicycles love jewellery. So, here's your chance to bring a little bling home for your beloved bike - grab a silver KMC chain for only £29.99.
Of course, not all bikes are the same. Continuing this trail of personification, some bikes like it dirty. Specifically cyclocross bikes like the Ridley X-Bow 10 - which is currently on offer at a 33% discount over at Hargroves Cycles.
Finally, Leisure Lakes Bikes have got a couple of great deals on helmets - the particularly good looking Specialized S3 stood out at 40% off.
33% off Ridley X-Bow 10 Disc
WAS £1999.99 | NOW £799.99
When you're not riding over cobbled classics over in Belgium, you'll be flying through the mud and up over obstacles in a cyclocross race.
The Belgians do the racing best, and as you'd expect, they don't do a bad job at making the right kind of bikes either.
Belgian brand Ridley have done just that over the last few years with their Ridley X-Bow range, specifically this machine, the 10.
We reviewed their 2016 iteration back in November, but if you're not hugely concerned about getting your hands on the slightly newer blue-flecked model - which only sees a real improvement in the disc brake department - then this bargain from Hargroves should be for you.
At under £800, good luck finding a better deal on a cyclocross bike.
50% off KMC X-10 Silver Chain
WAS £59.99 | NOW £29.99
We talked about bike bling earlier, and to be honest, we've maybe done KMC a disservice. KMC chains, while often pricey, aren't solely about looks and style - although you'll note in our review of the colour coordination focussed X11SL style comes very high in KMC's order of business.
The X-10 is a sparkling silver chain, which'll give any groupset - the chain's compatible with Shimano, SRAM, and Campag - a new lease of life.
At £29.99 you won't be breaking the bank, either. A problem which tends to plague KMC customers.
Leisure Lakes Bikes
40% off Specialized S3 Road Helmet
WAS £100.00 | NOW £59.99
If you're in the market for a helmet upgrade, look no further than Leisure Lakes right now, where you can get some pretty great deals on Specialized helmets.
The S3, with its deep channelled vents and patented kevlar-reinforced inner matrix, is lightweight, cool, and comfortable. This means that as the weather improves, or when you really lay it down on a climb, your head won't overheat and you'll be able to focus on grinding out every last watt from your legs.
The helmet is stocked full of little details to improve safety and comfort, but if you want a little more guidance on choosing the perfect helmet for you, check out our buyer's guide below.
Elliot joined team road.cc bright eyed, bushy tailed, and straight out of university.
Raised in front of cathode ray tube screens bearing the images of Miguel Indurain and Lance Armstrong, Elliot's always had cycling in his veins.
His balance was found on a Y-framed mountain bike around South London suburbs in the 90s, while his first taste of freedom came when he claimed his father's Giant hybrid as his own at age 16.
When Elliot's not writing for road.cc about two-wheeled sustainable transportation, he's focussing on business sustainability and the challenges facing our planet in the years to come.