Lancashire-based Science in Sport has signed up two-time Tour de France winner Alberto Contador to help it develop its products.
The company, which operates from Brockhall Village in the Ribble Valley, has been supplying Contador, one of only five cyclists – the others are Jacques Anquetil, Eddy Merckx, Felice Gimondi and Bernard Hinault – to have won all three of cycling’s Grand Tours, for the last two years.
Now, the Astana rider will help the firm research, develop and test new products in its energy, hydration and recovery ranges.
Science in Sport’s Peter Slater said: We’ve had a relationship with Alberto since 2008 and his record speaks for itself. He is a phenomenal athlete who is already a legend within cycling.
“We’ll continue to work closely with Alberto during our product development as part of our ongoing commitment to providing the most effective range of sports nutrition products on the market.”
The company has been involved with cycling since its earliest days, helping Chris Boardman achieve Olympic success in Barcelona in 1992, and supplies ProTour team’s including Mark Cavendish’s HTC-Columbia.
Speaking of his involvement with the company, Contador said: “I’m delighted to be working with Science in Sport as they have an unrivalled reputation of working within elite cycling."
He added: “Sports nutrition is essential to my race and training performance and SiS’ range of energy, hydration and recovery products allows me to reach my potential.”
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.