Lancashire-based Science in Sport has signed up two-time Tour de France winner Alberto Contador to help it develop its products.
The company, which operates from Brockhall Village in the Ribble Valley, has been supplying Contador, one of only five cyclists – the others are Jacques Anquetil, Eddy Merckx, Felice Gimondi and Bernard Hinault – to have won all three of cycling’s Grand Tours, for the last two years.
Now, the Astana rider will help the firm research, develop and test new products in its energy, hydration and recovery ranges.
Science in Sport’s Peter Slater said: We’ve had a relationship with Alberto since 2008 and his record speaks for itself. He is a phenomenal athlete who is already a legend within cycling.
“We’ll continue to work closely with Alberto during our product development as part of our ongoing commitment to providing the most effective range of sports nutrition products on the market.”
The company has been involved with cycling since its earliest days, helping Chris Boardman achieve Olympic success in Barcelona in 1992, and supplies ProTour team’s including Mark Cavendish’s HTC-Columbia.
Speaking of his involvement with the company, Contador said: “I’m delighted to be working with Science in Sport as they have an unrivalled reputation of working within elite cycling."
He added: “Sports nutrition is essential to my race and training performance and SiS’ range of energy, hydration and recovery products allows me to reach my potential.”
I had three different cyclocross bikes before the marketing departments at various bicycle companies came up with the "gravel" category. All of...
Maybe the UK could try to reach some sort of agreement with the EU over things like international trade and such.
Cumbria County Council was a 1974 creation, merging the of old County Borough of Carlisle, and counties of Cumberland, and Westmorland - in which...
If BC want to insist on barriers then they should have their own stock loaded on a truck that they can rent out to organisers at reasonable cost,...
Well, there's lifetime bans and there's lifetime bans. Banning an 88 year old don't impress me much.
I think that is why blind eyes have been turned in the UK, internationally aswell, with things like the Redhook crits, there were many licensed...
Ahem - other esporters(?) might be rather surprised to hear that the UCI has taken over their events - I think that would be the Cycling Esports...
I wonder how he got to the game?
You'd need some good wet weather gear for that ride too.
It seems to me that the most likely explanation is that whoever provided that quote fails to grasp the difference between a "public right of way"...