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"Sexist" E3 Harelbeke poster to be pulled after UCI steps in

World cycling's governing body says it is "extremely unhappy" with publicity for Belgian race ...

A controversial poster promoting next month’s UCI WorldTour race, Belgian classic the E3 Harelbeke, is to be pulled after complaints that it was sexist and demeaned women, with the sport’s global governing saying it was “extremely unhappy” with it.

As we reported on Monday, the publicity material referenced the moment two years ago when runner-up Peter Sagan pinched the bottom of a podium hostess as she kissed E3 Harelbeke winner Fabian Cancellara on the cheek.

It showed a hand, complete with cycling mitt, apparently about to touch a women’s bottom and posed the question, “Who’ll squeeze them in Harelbeke?”

The poster was widely criticised on social media including Twitter and in a statement issued this afternoon, the UCI said it “was extremely unhappy with the promotional poster of the 2015 E3 Harelbeke.”

The governing body added: “We have reminded the organiser of its responsibility and the UCI Regulations and they have agreed to take off the poster from all communication platforms.”

The race organisers seemed more equivocal on Twitter this afternoon, saying: “After the commotion caused by the launch of the new banner the board will decide tomorrow on the further course of the campaign.”

Several hours after the UCI's announcement was published, the offending poster was still the banner image on the race's Twitter page.

For some, though, the UCI's action was too little too late, with this tweet contrasting the time taken to announce the poster would be pulled with the speed with which the organisation distanced itself from poor TV coverage of Thomas Dekker's attempt on the Hour record this evening,

 

 

Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.

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