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Best Amazon Prime Day cycling deals live blog: Huge Gorewear savings, £40 GPS computers, 22% off Apple Airpods, 30% off Wahoo computers, Garmin Forerunner 55 down to £109.99, 15% off Cycplus electric pump + more
SUMMARY

Get up to 16% off the Abus Aventor helmet


The Abus Aventor is suited to most genres of riding and scored an 8/10 in our road.cc review back in 2018. Tester Shaun said that it’s “an extremely well-ventilated, light and comfortable helmet.”
You aren’t limited to the neon yellow option (pictured above). The Aventor is available in nine different colours, with discounts varying by size and colour.
Bag Bryton's Gardia R300L Rear View Bike Radar Tail Light with a hefty 32% off


Not only is the Bryton Gardia R300L a bright rear light, but it’s also a radar that provides effective early warning of traffic approaching from behind. It’ll tell you that you’re likely to be overtaken before you can see or hear it, and without having to take your eyes off the road. Clever stuff at a great price.
Garmin's Forerunner 55 is down to £109.99, that's 31% off


If you’re after an everyday GPS watch that will record your rides and runs, the Forerunner 55 does a lot for much less than the really high-end Garmin watches. You get plenty of bells and whistles too, like wrist-based heart rate, the Garmin Coach feature, activity tracking like steps, calories and sleep and a whole load more.
Save 15% on the Cycplus mini electric bike pump


Originally priced at £79.99, the Cycplus mini electric bike pump, which scored a 8/10 in its road.cc review, is now £67.99.
At just 97g and 65x46x28mm, the Cycplus is a great thing to have out on a ride. In his review, Dave said, “It makes reinflating and topping up tyres straightforward, and it’s easy to fit into your tool kit. It’s especially useful if you’re running tubeless tyres”.
Science in Sport savings: Gels, carb mix and electrolytes all reduced


There is 36 per cent off a 15-pack of Science in Sport’s Isotonic gels, reduced to £16.20 from £25.50. If you prefer carb-mix drinks, 1.6kg of the nutrition brand’s GO Energy Powder is down to £22.45 from £29. With 47g of carbs per serving, double the content of a gel, the powder mixes in with your water to keep the dreaded bonk at bay and keeping you fuelled with minimal fuss. If you’re after electrolyte tablets for your summer riding (the sun might come out eventually, you never know) the three-pack of Hydro Hydration Tablets (60 in total) is down to £17.15 for Prime Day.
Alternatively, Lidl do budget ‘effervescent’ tablets for about £1 a tube, and you can eat 50g of carbs from jam sandwiches and sweets for a fraction of the price. But maybe you want to go ‘pro’ for that big event you’ve got coming up? Just remember to try them out in training before, so you know how well gels go down for you. Trust us, you don’t want your big day to turn into a Tom Dumoulin tribute act…
Up to 28% off Wahoo's Elemnt Bolt and Roam computers


Wahoo’s Elemnt and Bolt computers have had their price slashed for Prime Day, with discounts in excess of 20 per cent off. The Bolt impressed us when we had it in for review, tech editor Mat giving it 8/10 and calling it a “neat GPS bike computer now with a colour screen that improves clarity, and updated navigation features”. There is 20 per cent off the price it was back then, making it even better value, the computer with all the usual features of a device at this price point — mapping, routes, live tracking, colour screen and more.
Pick up an Elemnt Bolt for £201 on Prime Day


For £51 more you could buy the more advanced Elemnt Roam v2, which has been reduced to £252 for a third off its RRP. The Roam has space for 11 data visuals on screen (the Bolt has nine) letting you see lap data, workout data, climbing, a map, planned workouts, and Strava live segments while you ride. Plus, with the stated 17-hour battery life you shouldn’t need to worry about getting caught without charge on a day out.
22% off Apple AirPods Pro (2nd generation) with MagSafe Case


Before you scream “These are not cycling headphones”, just hold your horses. While these might not be best for cycling out in the wild, for cycling indoors the AirPods Pro are amazing. They have noise cancelling for blocking out your fan and trainer noise, which means you can blast your tunes or watch series while you train without getting distracted by all the whirring and whizzing.
And while still on the pricier side, a good 22% off the retail price is a decent deal for a legitimate Apple product.
Giro Men's Empire Vr90 Cycling Shoe - 45% off


If you’re a fan of lace cycling shoes, the Giro Empire Vr90 are a classic option. And at nearly half-price now, they’re also pretty good value – tho prices on this deal do vary depending on size. These are two-bolt shoes so they’d be as much home on gravel or mtb tracks as they are on the road.
In our review, they scored an impressive 4.5/5 which well, says a lot about how good a pair of cycling shoes they are.
20% off VeloChampion Luxury Menthol Chamois Cream


VeloChampion’s chamois cream promises to make your long rides more bearable, and with 20% off it’s a good deal for the 150ml-sized tub. However, there is also a travel-size 75ml tube available.
The brand says this balm has a non-greasy application for easy cleaning and it’s enriched with menthol that delivers a cooling and hydrating experience.
22% Muc-Off Luxury Chamois Cream, 250ml - Cooling Anti Chafing Cream


Muc-Off’s Luxury Chamois Cream is also on sale, with more than a fifth off the price. The British brand promises that the cream is formulated to form a protective barrier that helps to prevent skin damage from any excess friction and has a mild cooling effect that works to soothe skin and ensure long-lasting protection.
When we reviewed this, it got four stars from Stu. The only criticism was the higher price, so now that it’s more affordable… surely this is an unmissable deal?
Save on OTE Hydration Tablets


It might not seem like you need any more hydration beyond the soaking weather that is being served to us at the moment, but let’s all hope it’s going to still be a good summer at some point. And when it is, hydration tablets are essential on all rides to keep your body’s electrolytes topped up.
OTE Sports Hydro Tabs create electrolyte water which contains sodium, magnesium, and potassium, so they help to replenish what you lose while working out, or even when working outside on a hot or humid day.
Muc-Off Rainproof Essentials Case - 30% off
Where do you store your valuables on a ride without getting them all soaked in rain (or sweat)? Well, Muc-Off says its Rainproof Essentials Case is the ultimate storage solution for keeping all of your ride essentials close at hand, and it’s made with “hard-as-nails 900D Polyester with a PU coating”. Each wallet features a water-resistant zipper with a heavy-duty rope zip pull, and a soft inner divider to separate your phone from your tools and an inner zip pocket to safely stash keys and cash.
20% off Styrkr Rice Bars
Styrkr’s BAR50 rice bars have really taken the cycling nutrition world by storm (at least if you look at social media!). The British brand’s Mixed 12x Pack of the bars is also available on Amazon and is currently 20% off.
Each of the bars contains 50g+ of dual-source carbohydrates and 250+ calories. The mix of maltodextrins and fructose should, according to the brand, “help you reach your finish line in the fastest time possible”.
Up to 66% off on Gore Wear men's cycling jerseys and short tights
Gore has been a well-reviewed name in the cycling kit business for a while now. The brand makes everything from jerseys and gloves, to bib shorts and jackets. A lot of the company’s products are on discount as part of the Prime Day deals right now, but the ones offering the most bang for buck and worth having a look at (in our opinion) are the Gore Wear Men’s Cycling C5 Jersey and the Gore Wear Men’s Cycling Short Tights+.
If an L size fits you in your jerseys, you can grab the C5 for £34 right now, making it a eyebrow-raising 66% discount. But if you fit into other sizes, you can grab those at a 50% discounted price from the original £99.99 as well. The jersey is made out of 92% polyester and 8% elastane and features a 3-piece back pocket and another small zip pocket in the back.
Similarly for the shorts, the biggest discount you can get is of 56% with the M size, bringing the price of the C3 Tights+ to £35 from the original £79.99, but other sizes are also available at a 50% discount. The shorts are made of 100% polyester and have a special seat cushion as well as optimised seam tracking for more comfort.
One thing to mention here is that all the maximum discounts are only available in the black colour options, with the other colourways coming in at an additional cost.
Get turbo trainer ready with a new speaker to pump the tunes while you suffer through the winter — a third off Bose and JBL models


Fail to prepare, prepare to fail. It may miraculously be sunny for a few days this week but it won’t be long before summer’s done and it’s back to the long winter of gloomy outdoor rides and indoor training. One thing that might make your turbo miles marginally less miserable could be pumping some tunes from a quality speaker, offering you a bit more motivation to give it some welly.


Bose’s SoundLink Flex Bluetooth Portable Speaker is down from £149.95 to £94.95 this Prime Day, a saving of 37 per cent. Plus, it’s waterproof so if you enjoy taking the tunes with you on long touring days or your commute, there’s that too. Unfortunately there’s no function to run its maximum power output of 20w using your thighs. Even you or I could probably keep that running…
Get the Bose SoundLink Flex Bluetooth Portable Speaker for 94.95
Likewise, the JBL Flip has a third off, down to £66.99 from £99.99. It’s got a 10-hour battery life so more than enough to last your entire tubo pain session. Well, it should be. If you’re spending longer than 10 hours on the turbo, chapeau… but you should probably have a long hard look at yourself all the same…


Save up to 40% on road.cc-recommended cycling books
All live blogged out? Need a proper book in your hand, reading the good old way? Dave Barter’s Great British Bike Rides and Ride – Cycle The World can be picked up with 30-40 per cent off before the end of the day. We’ve reviewed them both so feel free to try before you buy…


> Read the review here: Great British Bike Rides by Dave Barter
…then get it for just £17.29 this Prime Day


Coospo's brill budget bike computer is down to 40 quid again


This cheap and straightforward GPS computer rated highly in its road.cc review is usually £49.99, but it’s down to £39.98 this Prime Day. If we recall correctly that’s a penny less than the Black Friday promotion… inflation? Pah!
Get the Coospo Bike Computer for just £39.98 this Prime Day


If you can spare an extra £9.01, it might be worth having a look at Coospo’s updated unit, the CS300. We haven’t reviewed it yet, but it looks like it’s mostly the same as the above with a slightly bigger and brighter screen, and the battery life increases from 28 to 40 hours. It’s usually £69.99 and down to £48.99, a very decent 30% saving.
Welcome to the road.cc Amazon Prime Day live blog (again)
It’s the return of everyone’s ‘favourite’ festival of capitalistic online retailing — Amazon Prime Day — which of course means another Prime Day live blog to round up all the deals and discounts in one handy place.
As ever, feel free to avoid spending like the plague, or make a concerted effort to source the same items from your favourite local bike shop, if you’d rather. There will however be major discounts across plenty of cycling products, potentially making today and tomorrow (16 and 17th July) the best time to buy that new bit of kit you’ve been thinking about. The best time to buy, until the autumn of course when Prime Day gets wheeled out again alongside Black Friday and Cyber Monday.
To get the deals you’ll need an Amazon Prime account, which you can usually get on a month-long trial, just set a reminder in your phone to cancel it before you get billed the full whack.
If you see any decent cycling-related deals or if the deals we’ve posted aren’t the cheapest available (we always try to double-check but mistakes happen), feel free to drop them in the comments after you’ve finished cursing Amazon and us for running this blog…
We also have to mention that road.cc may earn a small commission from some of the deals on this page if you click on anything and buy it. We doubt it will be much, but every little helps.
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This content has been added by a member of the road.cc staff
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Latest Comments
What was that about induced demand?
The defence may well have argued that, and the magistrate may have accepted it, but that's not what the law says. It says that you have only driven without reasonable consideration for others if someone is inconvenienced. But the offence is committed if you drive without due care and attention, OR without reasonable consideration for other person. You have done the first if the driving falls below what would be expected of a careful and competent driver, regardless of whether anyone was inconvenienced. And CPS guidance specifically cites driving too close to another vehicle as an example.
Some years ago (before there was a cycle lane) I used to commute on Sidmouth St. But only because I worked on the London Road campus, from anywhere else there are better alternatives. As a cycle route it runs from between two busy roads, neither of which are exactly cycle friendly. So it's hardly surprising that no cyclists use it.
The officer's comments unfortunately reflect the reality of UK law. While the Highway Code guidance indeed refers to 1.5m, that is not anywhere in the law. And the criteria in law for proving a charge of careless driving does in fact rest on whether the rider is being "inconvenienced", as the discovered several years ago when the Met prosecuted a taxi driver who nearly hit me when cutting into my lane from the left near Marylebone. The prosecution lawyer was a barely competent newbie who fumbled over his words. The court computer was barely capable of playing the video footage, which kept freezing and crashing. The cabbie had an highly assertive defence lawyer who immediately seized on this point, and argued to the magistraite that I clearly hadn't been "inconvenienced" because I had not stopped or swerved, and had carried on my journey. Never mind that didn't have time to do either of those things, or that I was centimetres from being hit - the magistraite acquitted him on those grounds. That is unfortunately the outrageous reality of actually prosecuting a close pass incident. I know it's popular to blame the police and the CPS for not prosecuting enough close passes ... but the fact is the law is inadequate, and if the driver has a good lawyer then they can likely get off most close pass prosecutions.
Let's not forget the protruding "side" mirror...
HTML rules are clearly only partially implemented
please can we have the ability to use bold and italics for emphasis back as well?
As a Reading resident and cyclist, I can say I cannot think of a single occasion when I have seen a cyclist using the Sidmouth St cycle lane, nor can I think of any reason I'd use it myself. It doesn't connect to any other useful cycle routes. I don't rejoice that some of it is going back to motor traffic but I can see why the council is proposing to do that. Reading could really do with a cycleway to cross the town centre west to east and east to west but I'm not holding my breath on that.
Giant are one of the most trustworthy brands out there when it comes to manufacturing components given that they actually own their own production facilities. None of that matters though when it comes to road hookless, I and most other people won't touch it with a barge pole. We're surely at a stage now where it's toxic amongst consumers and it's only a matter of time before the UCI ban it for racing.
Filling the road with one person per car is using the road space more efficiently, amazing, I never realised that.























1 thought on “Best Amazon Prime Day cycling deals live blog: Huge Gorewear savings, £40 GPS computers, 22% off Apple Airpods, 30% off Wahoo computers, Garmin Forerunner 55 down to £109.99, 15% off Cycplus electric pump + more”
Amazon has 20% off the Apple
Amazon has 20% off the Apple Watch 9, which is as big a discount on an Apple Watch as I’ve seen.