UK start-up CrownCruiser Motors has launched its first e-bike via Indiegogo. The vaguely motorbike-looking CrownCruiser will be available as a 250W pedal-assist bike or with a 750W motor and a throttle.

Last year CrownCruiser won £139,970 in investment from Innovate UK’s Sustainable Innovation Fund. The money was used to set up an operations and assembly centre in Sheffield.

CrownCruiser belt.jpg
CrownCruiser belt (Image Credit: CrownCruiser Motors)
CrownCruiser belt.jpg, by CrownCruiser Motors

“Here at CrownCruiser Motors, we’ve blended distinct styling and the latest technology to create the ultimate expression of the cruiser bike,” said company founder, Adebola Adeleye. “We’ve worked hard to create a bike that our design-conscious community can ride where they want, safely and in style – with minimum impact on the planet’s resources and their wallet.”

The 25kg carbon fibre bike will be available in five colours choices and with a choice of three wrap designs. Side grills and wheel rims can also be modified with a choice of eight colours.

CrownCruiser skin.jpg
CrownCruiser skin (Image Credit: CrownCruiser Motors)
CrownCruiser skin.jpg, by CrownCruiser Motors

The purely pedal-assisted version is limited to 15.5mph in line with European regulations, while the 750W version is capable of 31mph.

The 250W version has an 882Wh battery and the 750W version a 960Wh battery.

CrownCruiser battery.jpg
CrownCruiser battery (Image Credit: CrownCruiser Motors)
CrownCruiser battery.jpg, by CrownCruiser Motors

You’ll also get a Gates belt drive, front and rear LED lights, an integrated wireless phone charger, a rider recognition anti-theft feature and GSM location tracking.

CrownCruiser rim.jpg
CrownCruiser rim (Image Credit: CrownCruiser Motors)
CrownCruiser rim.jpg, by CrownCruiser Motors

Both versions seem to be priced at $6,300 (about £4,500), discounted to $3,250 if you get in early on the Indiegogo campaign.

Shipping is slated for November.