Rather than using the Tour de France to launch their latest product to the world, BBB are using their sponsored teams Vacansoleil-DCM and Cofidis to conduct final testing of their brand new Icarus helmet.
An evolution of their current top-end helmet the Falcon, the new Icarus is said to be more compact, lighter and more comfortable along with offering improved ventilation.
Bold claims indeed. To achieve these improvements BBB use a double in-mould construction technique, internally bonding an extra polycarbonate reinforcement web alongside the regular bonding of the outer polycarbonate shell to the high density EPS foam core. Another key feature is the SpiderWeb reinforcement at the back of the helmet.
Keeping riders cool during the high temperatures they can expect to race through in the three week race, the Icarus boasts 29 vents. Their shape and orientation has been optimised for better ventilation.
The FlexClose system should ensure the helmet can fit a range of head sizes and shapes with height and length adjustment, and the new strap dividers are more comfortable than those used previously.
BBB expect the Icarus to hit shops at the end of the year, when it will cost approximately € 169,95. Two sizes will be available, M (55-58 cm) and L (58-62 cm) and five colour combinations; black/white, metallic black/neon yellow, white/blue, white/red and matt white/silver.
Keep an eye on Wout Poels, Johnny Hoogerland, David Moncoutié and Rein Taaramae, who are currently wearing the new helmet during the Tour de France.
David has worked on the road.cc tech team since July 2012. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds.