Cannondale Pro Cycling reportedly 'merging' with Garmin-Sharp

Italian WorldTour team to be wound up at end of year, but Vaughters declines to reveal sponsorpship plans

by Simon_MacMichael   July 9, 2014  

Cannondale Pro Cycling logo

Cannondale Pro Cycling is reportedly being wound up at the end of this season, with the US bike brand becoming sponsor and bike supplier to what is currently Garmin-Sharp under a name yet to be decided, according to Italian sports daily La Gazzetta dello Sport, which describes the deal in loose terms as a “merger.”

The newspaper says in reality it is more a case of a shuffling of sponsorship and supplier at Garmin-Sharp, with none of  Cannondale Pro Cycling’s management moving across to the team managed by Jonathan Vaughters.

As for its riders, Peter Sagan and Ivan Basso, both among the team’s riders who will be out of contract at the end of the season, are reported to be heading to Tinkoff-Saxo.

Eight riders are contracted to the Italian WorldTour outfit, previously sponsored by Liquigas, beyond the end of the season.

They include Moreno Moser and Elia Viviani, although according to La Gazzetta dello Sport it is far from certain whether they will move across to what is currently Garmin-Sharp.

The newspaper points out that in effect there will no longer be a top-flight Italian team. Lampre-Merida is considered one by the UCI because the commercial interests of its lead sponsor are centred on Italy, but in reality the team is now run out of Lugano, Switzerland, and is subject to Swiss law.

Vaughters told Cycling News on Monday that Garmin-Sharp’s team name would change in 2015, and that its contract with bike supplier Cervélo would not be renewed once it expires at the end of the season.

He also said that while Garmin does have a contract with the team in 2015, it would not be a title sponsor, nor did he say whether Sharp would be a lead sponsor, adding that details would not be announced until deals had been finanalised.

Tinkof-Saxo owner Oleg-Tinkoff suggested that agreement had been reached with Cannondale, saying in a tweet that has since been deleted, "@Vaughters good deal with @cannondalePro. I am very much support it! #changecycling." Vaughters declined to comment on Tinkov’s tweet.

Cervélo became Garmin’s bike supplier in 2011 after a merger between the US team and Cervélo TestTeam was announced in late 2011, with a number of the latter’s riders moving across.

6 user comments

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Garmindale?

posted by Chris [121 posts]
9th July 2014 - 10:07

39 Likes

well if Garmin are leaving title sponorship then maybe a return to the slipstream name? Cannondale Slipstream?

posted by sam_bennett [59 posts]
9th July 2014 - 10:39

36 Likes

I don't quite understand why these sponsors pull out.
After the reported 2.5 million spectators in Yorkshire over the weekend you would think it would be a sponsors dream.
how much does it cost to run a top flight race team?

Noelieboy's picture

posted by Noelieboy [95 posts]
9th July 2014 - 10:47

37 Likes

Will this affect the number of world tour teams next year? Or will a place be given to a pro continental/new team?
I agree with Noelieboy, it does seem a bit of an odd decision to leave cycling sponsorship when it seems to be on the up in a lot of countries, but I guess it depends on marketing budgets/priorities etc. I'm surprised Garmin aren't staying as a title sponsor though, considering the types of markets they're in.

Ride what makes you happy

posted by RobD [246 posts]
9th July 2014 - 11:27

29 Likes

Maybe a little early for this speculative reporting; only two weeks ago it was suggested that Cannondale's quest for a main sponsor had been satisfied with a likely contract with Tinkoff.

posted by rascal6000 [7 posts]
10th July 2014 - 10:19

13 Likes

I'm surprised the Cannondale story has been so quiet for most of this year. It came up briefly in the news in early spring and was more-or-less confirmed to me by someone from Cannondale's marketing department. Ever since then, the reports seem to have been more of "Sagan has to choose between C-Dale and Saxo" and whatnot, which would been a moot point if Cannondale is shuttering the team.

pedalpowerDC's picture

posted by pedalpowerDC [299 posts]
10th July 2014 - 14:15

13 Likes