Frasers Group Archives

Frasers Group

Evans Cycles back in profit after years of heavy losses – despite revenue falling due to closure of eight stores

The Frasers Group-owned retailer posted a profit of £388,000 for 2025, just two years after suffering a huge £28m loss

Fri, May 22, 2026 15:40

Mike Ashley’s Frasers Group swoops to buy Frog Bikes, as embattled children’s bike brand joins growing Sports Direct and Evans Cycles empire

Frog Bikes went into administration in February following what the company’s owners described as “a series of significant challenges”, including the impact of Brexit

Thu, Apr 30, 2026 11:59

Sports Direct and Evans Cycles owner Mike Ashley reportedly to bid to save Frog Bikes from administration

If successful, the brand would be the latest cycling acquisition for the Sports Direct after Wiggle Chain Reaction Cycles in 2024

Wed, Mar 18, 2026 17:48

Evans Cycles slashes annual losses from £22.8m to £3.3m as company starts recovery from bike industry’s “well publicised supply chain issues”

The uptick in the company’s income comes despite a loss in revenue, with the Frasers Group business highlighting “operational efficiencies and tightening of costs” such as reducing physical retail space

Wed, Jul 09, 2025 09:01

Mountain bike brand Nukeproof sold by Frasers Group to Belgian bike manufacturer after less than a year

Nukeproof’s components and bike range will be available to buy via Belgian Cycling Factory’s distributors from the third quarter of 2025

Wed, Feb 26, 2025 13:05

Wiggle administrator reveals beleaguered cycling retailer made £10.4m profit during administration

Heavy discounting and clearance promotions led to £41m in sales in the year since Wiggle entered administration, Mike Ashley's Frasers Group buying the brand's intellectual property for £3m at the start of 2024

Tue, Nov 26, 2024 10:43

Evans Cycles opens new 3,300 sq ft Bristol store (Evans Cycles)

Evans Cycles set to open two new stores as brand aims to become “go-to destination for cycling”, just weeks after reporting £22.8m loss and slashing bike prices in 70% sale

The cycling retailer is set to open a new 3,300 sq ft store in Bristol, complete with service centre and 150-bike showroom, on Friday, before opening another new shop in Sheffield attached to Frasers Group’s flagship department store

Thu, Aug 29, 2024 12:47

Evans Cycles store and online sale August 2024

Evans Cycles blames “supply chain issues” for £22.8m loss, as 70% sale sees bike prices slashed online

The accounts are for the financial year before the purchase of Wiggle Chain Reaction and suggest Evans was hit hard during the bike industry's struggles, the loss significantly worse than the £5m reported a year earlier

Thu, Aug 08, 2024 10:33

Evans begins 70% off sale on old Wiggle stock – as it’s revealed Frasers Group paid just £3m for struggling cycling retailer after initial deal collapsed

A private equity firm had agreed a deal last year to buy Wiggle CRC as a “going concern” but pulled out at the last minute, allowing Mike Ashley to swoop in and purchase the brand’s intellectual property rights for far below the originally reported £10m

Wed, May 29, 2024 14:59

Wiggle and Chain Reaction websites to be relaunched next week, as Frasers Group aims to become the “no.1 sporting goods retailer in Europe”

Mike Ashley’s group has also acquired the rights for Wiggle’s in-house ranges, including Nukeproof, Vitus Bikes, and DhB

Fri, Mar 22, 2024 12:55