Internet users have defended a café in Windsor that has been criticised by The Telegraph for offering a ‘Lycra discount’ to cyclists, with locals purportedly angry the initiative is causing the roads to be ‘overrun’ with MAMILs.

The Cinnamon Café, located in the Royal Windsor shopping centre, has long supported cycling in the town, and sponsors the jerseys of the local SaddleDrunk Cycling Club. Their discount has proven popular enough for bike storage to be installed next to the coffee shop within the arcade, encouraging cyclists to safely secure their bikes nearby.

Café owner Ian Jones told the Telegraph, “It’s a nice thing to have particularly for the cycle community. We do try to encourage people [to travel by bike because] Windsor is a difficult place to park.” He added that locals were also eligible for the Lycra discount but that tourists paid full price, though it’s unclear how the discount is enforced.

SaddleDrunk Cycling Club
SaddleDrunk Cycling Club (Image Credit: The Cinnamon Cafe)

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However the newspaper has accused the discount of causing havoc for locals, with many cyclists making a 100km (62 miles) round trip on a ‘Bun Run’ to the café. The ‘paper quotes two locals, aged 84 and 79, who said “You can’t get past in a car” and “Why have they got 10 percent off just because they are cyclists?” respectively.

The Telegraph’s article has been criticised online by internet users with one criticising the complainers as “crying little babies”. One comment on the Metro’s write-up of the story urged the nay-sayers to “Ditch the car, get on your bike and enjoy life a bit more.”

“Great work by the cafe, if only more places did this,” they added.

However, the café’s popularity with cyclists has also made the bike storage a target of thieves, with the café sharing footage from recent thefts as recently as March.

The town, best known for its association with the Royal Family, has had a difficult relationship with cyclists in recent years. During the pandemic, Windsor and Maidenhead Borough Council near-unanimously voted to ban cyclists from their high streets, with a Public Space Protection Order imposed to protect the pedestrianised areas. Cyclists found to have breached the order could be fined up to £100. The order was partially eased last year.

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The Windsor and Eton Business Partnership has criticised the move however, arguing that the easing of restrictions was “a short-term tactical move by the council to appease cyclists who already have the whole of Windsor and all its roads to cycle on.” That claim is disputed by local cyclists who, according to The Telegraph, claim there was not a single car-free route to cycle on between London and Windsor