Internet users have defended a café in Windsor that has been criticised by The Telegraph for offering a ‘Lycra discount’ to cyclists, with locals purportedly angry the initiative is causing the roads to be ‘overrun’ with MAMILs.
The Cinnamon Café, located in the Royal Windsor shopping centre, has long supported cycling in the town, and sponsors the jerseys of the local SaddleDrunk Cycling Club. Their discount has proven popular enough for bike storage to be installed next to the coffee shop within the arcade, encouraging cyclists to safely secure their bikes nearby.
Café owner Ian Jones told the Telegraph, “It’s a nice thing to have particularly for the cycle community. We do try to encourage people [to travel by bike because] Windsor is a difficult place to park.” He added that locals were also eligible for the Lycra discount but that tourists paid full price, though it’s unclear how the discount is enforced.

> I did the UK’s most expensive café ride
However the newspaper has accused the discount of causing havoc for locals, with many cyclists making a 100km (62 miles) round trip on a ‘Bun Run’ to the café. The ‘paper quotes two locals, aged 84 and 79, who said “You can’t get past in a car” and “Why have they got 10 percent off just because they are cyclists?” respectively.
The Telegraph’s article has been criticised online by internet users with one criticising the complainers as “crying little babies”. One comment on the Metro’s write-up of the story urged the nay-sayers to “Ditch the car, get on your bike and enjoy life a bit more.”
“Great work by the cafe, if only more places did this,” they added.
The town, best known for its association with the Royal Family, has had a difficult relationship with cyclists in recent years. During the pandemic, Windsor and Maidenhead Borough Council near-unanimously voted to ban cyclists from their high streets, with a Public Space Protection Order imposed to protect the pedestrianised areas. Cyclists found to have breached the order could be fined up to £100. The order was partially eased last year.
The Windsor and Eton Business Partnership has criticised the move however, arguing that the easing of restrictions was “a short-term tactical move by the council to appease cyclists who already have the whole of Windsor and all its roads to cycle on.” That claim is disputed by local cyclists who, according to The Telegraph, claim there was not a single car-free route to cycle on between London and Windsor

16 thoughts on ““Crying little babies”: Backlash after Telegraph claims café’s ‘Lycra discount’ has left Windsor “overrun” with cyclists”
A long time ago in a galaxy far, far away the Daily Telegraph was a newspaper. Nowadays, not so much…
@jaymack It’s the instant gratification market: you can buy ready-made ice cubes, grated cheese and pre-spread marmite slices.
Now the Torygraph sells pre-used toilet paper.
Pre spread marmite bread slices?..
I’ve apparently watched enough UK based cycling video content that I immediately recognised that cafe.
“Why have they got 10 percent off just because they are cyclists?”
Its called marketing and it been around for quite a while. The owner has seen an opportunity to create more business and I hope its going well for them. I also hope that scum of a theif is caught!
The lycra discount is not a new thing its been around for years,yes it gets busy on the weekend mornings but as the service as so fast and efficient that there is a fast turnround of riders in and out (Me included) it tails off after 12 and there is plenty of seating for non cyclists (Also me) im not surprised that this is a destination for riders
“you cant get past in a car” said a local , well its on a pedestrianised area !!
[quote]many cyclists making a 100km (62 miles) round trip on a ‘Bun Run’ to the café[quote]
One suspects someone’s having a bit of fun with the Tragigraph journalist there, obviously some riders on the London-Windsor-London run will drop in (now I know about this café I certainly will next time I do it) but I don’t think there are that many cyclists who are so impoverished/tightfisted that they would ride 62 miles to get 60p off a latte and a cinnamon bun.
But couldn’t they do that in little over an hour, also according to the Telegraph?
I’m a local to the Cinnamon Cafe. It’s great. Good coffee, good buns, great cinnamon toast. Been a regular since it opened many years ago. I have no connection with the place – just like to see a locally run business be successful. Unlike the Telegraph, it seems.
It is busy on weekend mornings with cyclists but there’s loads of space and good service. And at other times there’s not a huge number of cyclists.
Typical Telegraph hearsay nonsense.
I don’t believe that cyclists would tend to visit the same shop week on week, just because of a discount. In my experience choice of destination tends to be selected for variety and to avoid a headwind on the way home. Also, isn’t a 62 mile round trip to a coffee stop an example of a fairly regular practice for many cyclists?
And presumably SUV drivers could qualify for the discount if they wore lycra for their 0.75 mile round trip to the coffee shop?
The Torygraph: Free market capitalism for all.
Also the Torygraph: no not like that
@Clem Fandango So long as you’re not trying to run a small business in difficult times.
one of the UK’s most visited towns, full of tourists blocking the pavements, and causing traffic and using all the parking spots, but the problem is cyclists getting a marketing discount.
Lets not forget the various state visits when the roads are closed and theres barriers and security everywhere (you can still get to Cinammon though )
Bloody Royals coaching in the road two-abreast holding up traffic and stopping people driving to local businesses, it’s ruining the high street…