Should Rupert Lowe – leader of the fledgling Restore Britain party and its only MP – ever become Prime Minister, a new video has given fresh insight into how the MP for Great Yarmouth would approach cycling and active travel. Jabbing his finger at a recently installed cycle lane in Gorleston-on-Sea, Lowe claims it “has ruined a perfectly good road”, condemning Norfolk County Council over the £500,000 it reportedly spent on the scheme using the government’s Active Travel Fund. 

Lowe, who was voted in as Great Yarmouth’s MP as a member of Reform UK before being suspended, becoming an independent MP and subsequently forming his own party, first targeted the scheme back in February, calling it “a complete sodding waste of money”.

After a mixed response on social media, with some trying to convince Lowe of the benefits of cycling infrastructure, the former owner of Southampton FC has posted his latest denouncement on various social media platforms to reiterate his disgust at how the council has spent the pre-allocated funding.

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“This is an example of central planning lunacy by Norfolk County Council”, Lowe says in the video.

“A bicycle lane that’s very rarely used. I’ve declared bicyclists a rare breed here.”

Some of Lowe’s social media followers criticise Norfolk Country Council for misusing funds, with more than one accusation mentioning “backhanders”. Lowe’s reference to “central planning lunacy” suggests an awareness that these funds were allocated by the government, though he says that lunacy is “…by Norfolk County Council”.

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Sharing the video on X, well-known camera cyclist Cycling Mikey described Lowe as “a very stupid little boy”. RS Archer added: “Man upset by cycle lane, seen later in day shouting at clouds.”

In April, some Gorleston locals told the Metro about their experiences of the new mile-long cycle route. Sue Bowman, who works at the Rose Garden florist that Lowe is stood in front of in his video, claimed the lane had made the road “very unsafe”: “I don’t like driving on it now. The lanes you drive on are too narrow, and the road is so narrow because the cycle lanes have been put in. We are still getting people parking in the cycle lanes, and people don’t know where to park”, she told the Metro.

In a statement, Norfolk County Council said: “As with all road improvements, the changes take time to bed in and for people to get used to them.

“These upgrades will provide safer cycle access between South and North Gorleston, serving the local college and town amenities. We have also improved the safety of crossings for those travelling on foot.”

It’s not the first time cycling in Gorleston has made the news. Back in 2013, campaigners said that plans to scrap a local bylaw that prohibited cycling on both sections of the town’s promenade could lead to “potentially dangerous” situations involving cyclists and pedestrians.

The council lifted the ban permanently after a successful trial period, noting that there had been zero reported incidents between cyclists and pedestrians along either section.