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Shoka Bell hits Kickstarter - a customisable bell that is also a light and navigation aid

It's a customisable bell, front light and navigation aid all rolled into one

Shoka Bell aims to have reinvented the humble bicycle bell, with a device that offers a multitude of customisable sounds, as well as providing a front light, navigation and anti-theft warning, all rolled into a light and compact package.

Instead of just one bell ring (how boring), the Shoka Bell has eight different ringtones that you can use in different situations based on the hazard. The company says it’s twice as loud as standard bicycle bells, hitting a claimed 105dB, as loud as a lawn motor or a jet taking off at 305 metres according to the internet. So quite loud then.

“Honk for a car, politely ding for pedestrians or even record your own message. Shoka automatically adjusts to ambient noise so you can always be heard. Create custom ringtones and download even more sounds free through the app,” says the company.

It’s operated via a small rubber joystick, allowing different ringtones to be used You can even download different ringtones from your phone via the company’s ringtone to the Shoka Bell. 

But that’s not all. It’s also a front light, navigation and anti-theft device. It comprises eight front-facing LEDs that are designed primarily to be seen by, rather than to see where you’re going. 

You can navigate with the Shoka Bell too, by connecting it to the smartphone app and downloading a route. A series of LED lights on top of the unit indicate upcoming turns to keep you on the right track.

shoka bell 2.jpeg

Lastly, it also acts as a security alarm. Remove the Shoka Bell from the handlebar mount and it will alert you if someone moves your bike, provided you’re within a 250m of it.

No buttons are used to operate the Shoka Bell.  Instead it houses sensors that wake up the bell when you start riding, and it automatically shuts down after a ride. This helps extend the battery life which is a claimed 200 hours. It fits the handlebars with a two-piece clamp mechanism.

It’s charged via a micro USB adapter and uses Bluetooth to communicate with a compatible smartphone. It weighs 110g and measures 80x55x41mm. 

The Shoka Bell is currently on Kickstarter and it has romped past its $75,000 goal with $82,500 funding with 27 days to go. To get your hands on one you’ll need to fork out $99 with shipping available to anywhere in the world. It’s available in six colours - blue, yellow, green, black red and purple, and is fully weatherproof. 

Check it out at Kickstarter now

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David worked on the tech team from 2012-2020. Previously he was editor of and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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mike the bike | 7 years ago

It's clever, no doubt, and I wish them well but I suspect this will go the same way as the pen with the built-in calculator and the alarm clock with the thermometer.  I mean, who wakes up and immediately wonders how warm is it?

Tired of the tr... | 7 years ago
1 like

Again a gadget that looks cool in the video, but does it take into account the behaviour of real people? A normal mechanical bike bell is a recognised signal for bicycles, but all the electronic sounds in the video just sound like mobile phone ringtones or computer games, so I expect people will just filter it out completely when they hear it and not understand it as a warning signal. Or get confused.

Leviathan | 7 years ago

What is a "safe rowt"? Is this like Pokemon Go?

tritecommentbot | 7 years ago

Going to have nightmares about opening a Christmas present to find this inside 


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