Check out the new Omata One, a GPS computer that displays its information on an analogue face. Cool, huh?
Omata, the brand rather than the product, is a team that previously worked together at Nokia, and it intends to introduce a new category of analogue GPS speedometers, with cycling just the first market.
“On the inside of the speedometer is a GPS computer that records everything the most capable tracking computers do at the highest level of precision,” says Omata. “This ensures that cyclists can download their activity data to their preferred training applications or sites.
“On the outside Omata One has a beautiful, highly legible and mechanical analogue movement that shows you the things that matter most on the ride: speed, distance, ascent and time."
In the collective view of the road.cc team, it looks pretty damn neat.
There’s bad news, though. It’s going to cost you US$499 (£353) to be one of the first 200 people to own an Omata One. Granted, you can choose between a white and a grey face and between mph and km/h, but it’s still $499.
If you’re taken by the looks, you need to head along to Omata’s Kickstarter page – where else? – and pledge your $400. Don’t hang around because 132 of the first 200 Omata Ones have been bagged since the campaign started earlier today.
If you miss out on one of those, don’t sweat. Pledging a mere $3,000 (£2,118) will secure you an Omata One along with “a once-in-a-lifetime opportunity to ride the roads of the Santa Monica Mountains [California] with our brand ambassador and cycling legend Fabian Cancellara, along with the founders of Omata.”
All the usual Kickstarter rules apply. Delivery of the first product is estimated for February 2017.
Omata One will subsequently be available through omata.com, although we don’t yet have a price.
Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now pushing 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.