How do you stay fueled at work during your normal day? MyProtein think they've come up with the answer. Their protein cookie is soft and packed with with over 50% protein. That's 37g in the total of 75g. The daily recommended level for an adult is 56g, so in one cookie you have a substantial slice of your everyday requirement. You also get a reasonable dose of sugar thrown into the mix.
It also means if the protein bars and shakes aren't really your thing then these cookies may be a favourable alternative. There are four flavours, double chocolate, chocolate orange, chocolate mint and white chocolate almond. There is a bit of theme in that chocolate features in all four but not necessarily a bad thing.
Now the cookie is quite large in size but very flat and soft so could easily be broken into small chucks to fit in a jersey pocket. MyProtein recommend the cookies are consumed as a means of increasing your daily protein levels and is ideal before or after a workout. There is no reason why you couldn't have one when hunger strikes to be honest.
The cookies are meant to supplement an active lifestyle, especially those who are exercising on a regular basis. The mixture of simple and complex carbohydrates provide energy to help fuel your training or improve your recovery.
The difficulty with many nutritional products is either the taste or the texture of the products. I've already mentioned how soft the cookies are. As a result they are pretty chewy which means you'll only manage small mouthfuls if you're eating on the move. The double chocolate and chocolate orange are pleasant enough but there is a slight bitter aftertaste. If you're drinking plenty then you'll not mind this but the cookies didn't stop me feeling hungary which to me is counter productive. If I'm taking on board a snack then I want to enjoy it but take the edge off my hunger too.
A tasty snack packed full of protein, carbohydrates and sugar but leaves you feeling unsatisfied.
road.cc test report
Make and model: Myprotein Protein Cookie
Size tested: Double Chocolate Chip, Chocolate Orange Flavour
Tell us what the product is for, and who it's aimed at. What do the manufacturers say about it? How does that compare to your own feelings about it?
MyProtein cookies are aimed at those partaking in regular exercise who need to keep fueled or top up energy levels due to intense or strenuous activity. Despite the ingredients, the taste is realistic but I didn't finish one and feel as if the edge had been taken off my hunger.
Tell us some more about the technical aspects of the product?
A 75g cookie packed with 37g of protein. A hefty chunk of your daily requirement in a soft cookie as long as you like chocolate based flavours.
Rate the product for quality of construction:
7/10
The texture is soft and malleable which makes for a chewy snack. Small mouthfuls required if you're attempting to eat this on the bike.
Rate the product for performance:
6/10
Despite the flavour and the protein content I felt unfulfilled.
Rate the product for durability:
7/10
The soft texture of the cookie means it can be broken up before a ride so it can be easily consumed on the move. If you're eating as a snack then it can be easily torn although first impressions leave it looking slightly squashed.
Rate the product for weight, if applicable:
7/10
At 75g it's not going to worry anyone although the size might put others off.
Rate the product for comfort, if applicable:
6/10
As you work your way through the cookie you will need plenty of liquid to help digestion.
Rate the product for value:
7/10
A box of 12 costs £16.99 so at just over £1.40 per cookie they are not the most expensive product around.
Tell us how the product performed overall when used for its designed purpose
The flavours are pleasant if you like chocolate but the overall texture was a little too chewy by the time you finish one and still left a hole in my appetite.
Tell us what you particularly liked about the product
The flavours aren't bad but that isn't the only aim of the product but they are easy to open, a plus on the move.
Tell us what you particularly disliked about the product
Too chewy overall and didn't fill the hunger gap.
Did you enjoy using the product? Yes although felt slightly disappointed at the end.
Would you consider buying the product? Possibly if they improved the overall fulfilment.
Would you recommend the product to a friend? Yes.
Anything further to say about the product in conclusion?
Certainly not the worst product, the flavours are good but too chewy for my liking and still left me feeling peckish.
Age: 44 Height: 178cm Weight: 80kg
I usually ride: Currently riding a Pinnacle Evaporite Three My best bike is: As above
I've been riding for: 5-10 years I ride: Every day I would class myself as: Experienced
I regularly do the following types of riding: road racing, commuting, sportives, mtb, Not yet but looking to dip my toe in the world of TT
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4 comments
I have been using the following bars after immediately after activity for over a year now (one in the jersey pocket for the end of ride) and I use the same companies whey protein isolate in a yoghurt/oat mix once I get home to "top up." Can get cheaper with google shopping search. They are quite "clean/natural" no really nasty stuff.
Ingredients: Brown Rice Malt, Peanuts (18%), Whey Protein Isolate, Rice Protein, Whey Protein Crisps (Whey Protein Isolate, Rice Flour, Soya Lecithin), Chicory Fibre, Cacao Butter, Natural Maple Syrup (6%), Pea Protein Isolate, Carob, Green Tea Extract.
NutritionalAnalysis
Per 50g Pack
Energy
895kJ 210kcal
Protein
15.1g
Carbohydrate
18.6g
Fat
7.9g
http://www.pulsin.co.uk/discs/protein-sport/protein-sport-24-case.html
Soreen is regularly 50p, 80p in the co-op and tesco value malt loaf is <30p, this isn't going to break my addiction from these!
Tangfastics kick the ass of any energy bar I've bought. If you go into the nutritional breakdown they are better than most, taste better and cost much less.
They also have some
protein in them...
This suddenly fashionable and lucrative niche in the sports nutrition market of protein as part if your ride is cobblers. Protein is a recovery and muscle building substance not an efficient energy supply. You'd be better off having a third more carb on the ride and the protein when you finish and your body has time to metabolize it properly. Either that or take a bag of peanuts with you too.
Repackaging protein as an energy food rather than a recovery food reminds me if the highly successful but dubious claims of LucrativeZade. They went from a nasty, sugary drink sold in chemists for when you were sick - to a nasty, sugary sports wonder drink slugged by morons everywhere in just a generation.