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Elivar Endure energy drink



Sustained release of energy along with protein and a host of vitamins and minerals designed to support athletes aged over 35

At every product is thoroughly tested for as long as it takes to get a proper insight into how well it works. Our reviewers are experienced cyclists that we trust to be objective. While we strive to ensure that opinions expressed are backed up by facts, reviews are by their nature an informed opinion, not a definitive verdict. We don't intentionally try to break anything (except locks) but we do try to look for weak points in any design. The overall score is not just an average of the other scores: it reflects both a product's function and value – with value determined by how a product compares with items of similar spec, quality, and price.

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Elivar Endure provides a sustained release of energy along with protein and a host of vitamins and minerals designed to support athletes aged over 35.

Why do we over-35s need our own sports nutrition? Well, if you check out something like 'Nutritional considerations for the older athlete' by WW Campbell and RA Geik, you'll read that: 'The older athlete should monitor nutrient intakes to insure adequacy, especially regarding carbohydrate to promote glucose storage and use as an energy source during exercise, and protein to promote strength-training-induced muscle hypertrophy. Emphasis should also be placed on the dietary intakes of certain micronutrients, as well as the potential need for supplementation of certain vitamins and minerals, including the vitamins B2, B6, B12, D, E, and folate, and the minerals calcium and iron.'

I'm 43, and 43 is definitely over 35, so I decided to give it a go.

A 45g serving of Endure contains 32g of carbohydrates of which 13g is sugar. Low GI (glycemic index) carbs in there are designed to provide a sustained release of energy without leading to blood sugar and insulin peaks and troughs that you can get with simple sugars.

Quite unusually for a drink that's intended for use during exercise, there's a sizeable chunk of protein in there too: 8g. Elivar say that this is fast-release protein that will support muscle repair as you train.

On top of that, there's thiamine (vitamin B1), riboflavin (vitamin B2), vitamin B12, biotin and vitamin C, vitamin B6, vitamin B12, vitamins C, D and E, calcium, and various other vitamins and minerals, many of them mentioned in that extract quoted above.

Mixing up Endure is easy: you put a 45g serving into 500ml of cold water, give it a shake for 20 seconds and you're good to go. We had the orange and mango flavour which went down really easily. It's more of a subtle taste than many, and certainly less sweet than most. It's still sweet, but not over the top, like the difference between fruit, say, and pick 'n' mix. It's also available in watermelon.

With some other energy products, I've found myself not drinking towards the end of a long ride just because I can't handle any more of the sickly sweet taste, but that's not the case here, so that's a definite plus. If your energy drink remains in the bottle, it's not going to help you get to the end of a tough 100-miler.

I'll level with you. I haven't got a clue whether the calcium and vitamin D have gone towards maintaining my bones (the number of bones I break, I'd be happy for the assistance), and I don't know for sure whether the extra B6 and B12 have helped my immune system.

I'm on safer ground with the energy provision, though. I've used Endure on various rides of over 1.5 hours, sometimes on its own, sometimes alongside energy bars on cooler days when I don't want to drink loads, and I've managed to keep my energy levels pretty stable. I've certainly not suffered the hunger knocks when using this drink, nor had any trouble digesting it, and on that basis I reckon it's good stuff.

Your £19.99 gets you 12 x 45g sachets or there's a 900g tub for £24.99.


Sustained release of energy along with protein and a host of vitamins and minerals designed to support athletes aged over 35. test report

Make and model: Elivar Endure

Size tested: orange & mango

Tell us what the product is for, and who it's aimed at. What do the manufacturers say about it? How does that compare to your own feelings about it?

Elivar says: "You train to stay healthy - make sure your energy drink is working with you. Endure gives you the energy you need to perform through Low GI Carbs - avoiding the sugar spikes and elevated insulin levels associated with high GI energy drinks. Endure also delivers muscle supporting protein, energy releasing vitamins and essential minerals which studies have shown are required by athletes over the age of 35.

* Sustained Energy Release Low GI Carbohydrates

* 63% of people who tried Endure noticed the sustained energy release when compared to their regular product

* Avoids the Peaks and Crashes of High GI Sugars such as fructose

* 79% of people who tried Elivar products found them easier on the stomach than their normal sports drink

* Whey Protein to provide essential branch chain amino acids to your muscles as you train

* Essential vitamins and minerals for athletes over 35's

* Available in Watermelon and Orange & Mango Flavour"

Rate the product for quality of construction:

Single-use sachets are easy to use when you're at a race, sportive or whatever, and you can carry them with you on a long ride.

Rate the product for performance:
Rate the product for value:

It's £19.99 for 12 x 45g sachets (a total of 540g). That works out at £1.67 per serving.

A 900g tub costs £24.99. That gives you 20 servings at £1.25 each

Tell us how the product performed overall when used for its designed purpose

I got on well with it: stable levels of energy without any stomach problems.

Tell us what you particularly liked about the product

It's sweet, but not ridiculously sweet, and that makes it easier to get down towards the end of a long event.

Did you enjoy using the product? Yes.

Would you consider buying the product? It's a crowded market, but I'd consider it.

Would you recommend the product to a friend? Yes.

Overall rating: 8/10

About the tester

Age: 43  Height: 190cm  Weight: 75kg

I usually ride:   My best bike is:

I've been riding for: Over 20 years  I ride: Most days  I would class myself as: Expert

I regularly do the following types of riding: commuting, club rides, sportives, general fitness riding,


Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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Paul J | 10 years ago

amawby: Go to the super-market and buy low/reduced sodium salt, e.g. "LoSalt" is one brand-name. These tend to contain potassium salt. E.g. LoSalt is 66% KCl, Tesco reduced sodium salt seems to be about 50/50 potassium and sodium salt. Put a pinch in your drinks bottle(s), or a little more if you sweat a lot.

Oh, and some of these also contain magnesium, e.g. many (inc LoSalt and Tesco reduced sodium salt) have magnesium carbonate as an anti-caking agent.

amawby | 10 years ago

What is the mineral content? Their web site does not say, and if I miss out on Potassium, I get cramp. The only thing i see mentioned is Calcium, there will be enough sodium (there always is), but what about magnesium and potassium?

Paul J | 10 years ago

Standard comment on these things: You're getting absolutely *fleeced* if you buy these sports energy drink powders. The base ingredients are staples (salt (both sodium and potassium), sodium bicarbonate, citric acid, glucose, dextrose) and available at a *fraction* of the price from a variety of outlets.

buntercc | 10 years ago

The evidence for the benefits of vitamin supplementation is poor, with some studies showing a decrease in life expectancy for those who take supplements. Why does this not apply if you are over 35?

chrisp1973 replied to buntercc | 10 years ago
buntercc wrote:

The evidence for the benefits of vitamin supplementation is poor, with some studies showing a decrease in life expectancy for those who take supplements. Why does this not apply if you are over 35?

Is that evidence not based on over supplementing, as I recall that's what I read also taking too much of one vitamin type?

We do have recommended daily intakes of vitamins so if you're not going above that what's the danger?

chrisp1973 | 10 years ago

I've switched to Elivar (Endure Watermelon) and I love it! Some drinks upset my stomach after the ride and this doesn't. The comment about it being less sweet and sickly is bang on, it tastes good and doesn't feel like an effort to drink.

I'd recommend it for sure, I won't be going back to my previous brand.

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