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Raleigh to open experience centre in Nottingham showcasing past, present and future of iconic brand

Site on Maid Marian Way will highlight history of company as well as its current range, and provide hub for local community and schools

Iconic British cycling brand Raleigh – whose bikes many of you reading this will fondly remember having ridden in your youth, and perhaps still today – is to open an ‘experience centre’ in its home city, Nottingham.

Raleigh plans to open the space later this month on Maid Marian Way in the centre of the city where Sir Frank Bowden set up business 135 years ago in 1887.

The site will showcase bikes from the company’s past, including of course the Chopper, Grifter and Burner beloved of kids who grew up in the 1970s and 1980s (including the writer of this article, whose hair may be shorter and trousers less flared these days, but still owns a Raleigh Pioneer from the 1980s converted to single-speed).

Simon on Raleigh Chopper

> Got a picture of yourself with a Raleigh? Help iconic British brand celebrate its 125th birthday

As well as charting the history of the company – which at one point operated the largest bicycle factory in the world in the East Midlands city – the experience centre will also have a retail element that showcases Raleigh’s current range, plus those of sister brand Haibike.

It will act as a community space for local schools and organisations to be invited to take part in activities aimed at promoting safe cycling.

Raleigh’s managing director, Lee Kidger, said: “Whilst consumer habits have changed and we are seeing more engagement online, we still believe that a retail store has its place in the bicycle market, consumers still want to see and test bikes before making a purchase.

“More so, consumers are looking for an experience – to be excited by the brand and to build trust with a local point of contact,” he added.

In 2017, the BBC aired a documentary charting the history of Raleigh, much of it focused on the Triumph Road factory – it’s still available on YouTube, and worth watching (and not only for the Hugh Jackman Wolverine lookalike working there back in the day).

Raleigh, nowadays owned by Netherlands-based Accell Group, ceased assembling bikes in the UK a couple of decades ago – but is still based in Nottingham and proud of its heritage there, a link the new experience centre will reinforce.

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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mikelowndes | 1 year ago
1 like

Tomahawk, Grifter and Scorpio here. Rebuilt a 79 Scorpio during the pandemic lockdown.

...really wanted to see Raleigh back in the road bike game and they almost did it in the mid 10s but somehow failed again. Sad.


lesterama | 1 year ago

I still have two 531 Raleighs: a rusty road bike I have owned for 30+ years and a track bike in Panasonic colours. I still love '70s and '80s Raleighs. Would I buy a new one now? Hell no!

IanMSpencer | 1 year ago
1 like

I imagine there will be a virtual reality ride where you pedal as hard as you can until the Sturmey Archer let's go and deposits your plums* firmly on the cross bar.


*Other tender parts are available.

hackneyjohn | 1 year ago

Difficult to sell a British brand when none of it is made here sadly.

janusz0 | 1 year ago

So, the Raleigh story has effectively ended.  There's a museum that may be wotrth visiting.  No amount of nostalgia is likely make a Dutch owned company manufacturing in Asia interesting to us!  Just another ruined brand name like FW Evans, Falcon or Karrimor. 

Awavey | 1 year ago

135 years ago in 1997...time has been flying by  3

Jack Sexty replied to Awavey | 1 year ago

What's 110 years between friends  1 

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