The events arm of our parent company, BikeLive, is back for 2026, and we’ve plenty in the pipeline already. For our readers, the biggest news is that we’re bringing back our big road.cc Rideout this year, so you can join us for a spin around the hills of Somerset and Wiltshire, plus post-ride pizza and drinks! 

Bike Live Bath - riding shot
Bike Live Bath – riding shot (Image Credit: Farrelly Atkinson)

Dates and full details for the road.cc Rideout will be announced soon, so for now, we want to tell you a little bit more about what BikeLive can help with. Whether it’s organising a ride for staff at your company to introduce them to the joys of cycling, helping to organise and/or partnering with trade shows, getting your brand exposure at some of the biggest cycling events in the UK, or running our own hugely popular demo days, BikeLive makes it happen.

How BikeLive can help you host the perfect cycling event in 2026

As a small team that loves everything bike, we’re nimble and have decades of collective experience organising all types of cycling-related event. You can speak to us about anything and we can try to make it work – here are some common examples:

Demo days

Canyon at BikeLive
Canyon at BikeLive (Image Credit: Farrelly Atkinson)

Are you a shop owner or bike brand manager? Looking to run your own demo day, or book onto one of ours? We have the audiences, logistical know-how and contacts to elevate your event, having run our own Bike Live demo days for road and MTB in Bath, Cannock Chase and Dalby Forest.

Press/product launches

Bike Live Cannock - Maxxis Tyres
Bike Live Cannock – Maxxis Tyres (Image Credit: Farrelly Atkinson)

Have you got a marquee product launch planned? We can create an event around it, covering both digital and physical presence. We’ve got the industry contacts and network at our fingertips to curate a memorable and high impact launch event for your brand.

We can organise product launches as standalone events, or host you at one of our rideouts or demo days.

Event partnerships

Adventure Travel Show - Liam and Vielo
Adventure Travel Show – Liam Mercer and Vielo (Image Credit: Farrelly Atkinson)

We’ve already partnered with key national events such as Iconic Cycle Events, World of Triathon Live and the Gravel & Adventure Bike Expo in 2026, with managing editor of off.road.cc Liam Mercer taking to the stage at the latter to chat to some of the biggest names in the bike industry. We’ve also just embarked on an exciting partnership with Everything Electric, arranging for brands to exhibit at the show.

Iconic Cycling Events registration
Iconic Cycling Events registration (Image Credit: Iconic Cycling Events)

We can bring your brand in front of the large audiences at some of the UK’s biggest bike shows – we can book you in, sort out all the details, and help you reach your goals.

Bespoke events

off.road.cc rideout March 2026
off.road.cc rideout March 2026 (Image Credit: Farrelly Atkinson)

This covers off the ‘everything else’: product testing events, pop-up consumer-facing demos, group rideouts for press, retailers or for your business – we have a great track record in all of these areas

We can run product testing events, pop-up consumer-facing demos, or organise group rideouts for press, cycle retailers, trade and consumers. Another area that we already have a great track record with.

Upcoming events in 2026 (so far)

Everything Electric show
Everything Electric show (Image Credit: Everything Electric)

Everything Electric NORTH – Great Yorkshire Event Centre Harrogate, 8-9 May 2026
Everything Electric WEST – Cheltenham Racecourse, 12-13 June 2026
Everything Electric GREATER LONDON – Allianz Twickenham Stadium, 11- 12 September 2026
road.cc Rideout: June/July 2026 (TBC)

Will your event be added to the list? If you’d like to know more about BikeLive event options and pricing, drop our events director Elaine Curtin a message at elaine@fat.digital