The events arm of our parent company, BikeLive, is back for 2026, and we’ve plenty in the pipeline already. For our readers, the biggest news is that we’re bringing back our big road.cc Rideout this year, so you can join us for a spin around the hills of Somerset and Wiltshire, plus post-ride pizza and drinks!

Dates and full details for the road.cc Rideout will be announced soon, so for now, we want to tell you a little bit more about what BikeLive can help with. Whether it’s organising a ride for staff at your company to introduce them to the joys of cycling, helping to organise and/or partnering with trade shows, getting your brand exposure at some of the biggest cycling events in the UK, or running our own hugely popular demo days, BikeLive makes it happen.
How BikeLive can help you host the perfect cycling event in 2026
As a small team that loves everything bike, we’re nimble and have decades of collective experience organising all types of cycling-related event. You can speak to us about anything and we can try to make it work – here are some common examples:
Demo days

Are you a shop owner or bike brand manager? Looking to run your own demo day, or book onto one of ours? We have the audiences, logistical know-how and contacts to elevate your event, having run our own Bike Live demo days for road and MTB in Bath, Cannock Chase and Dalby Forest.
Press/product launches

Have you got a marquee product launch planned? We can create an event around it, covering both digital and physical presence. We’ve got the industry contacts and network at our fingertips to curate a memorable and high impact launch event for your brand.
We can organise product launches as standalone events, or host you at one of our rideouts or demo days.
Event partnerships

We’ve already partnered with key national events such as Iconic Cycle Events, World of Triathon Live and the Gravel & Adventure Bike Expo in 2026, with managing editor of off.road.cc Liam Mercer taking to the stage at the latter to chat to some of the biggest names in the bike industry. We’ve also just embarked on an exciting partnership with Everything Electric, arranging for brands to exhibit at the show.

We can bring your brand in front of the large audiences at some of the UK’s biggest bike shows – we can book you in, sort out all the details, and help you reach your goals.
Bespoke events

This covers off the ‘everything else’: product testing events, pop-up consumer-facing demos, group rideouts for press, retailers or for your business – we have a great track record in all of these areas
We can run product testing events, pop-up consumer-facing demos, or organise group rideouts for press, cycle retailers, trade and consumers. Another area that we already have a great track record with.
Upcoming events in 2026 (so far)

Everything Electric NORTH – Great Yorkshire Event Centre Harrogate, 8-9 May 2026
Everything Electric WEST – Cheltenham Racecourse, 12-13 June 2026
Everything Electric GREATER LONDON – Allianz Twickenham Stadium, 11- 12 September 2026
road.cc Rideout: June/July 2026 (TBC)
Will your event be added to the list? If you’d like to know more about BikeLive event options and pricing, drop our events director Elaine Curtin a message at elaine@fat.digital
