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“If you voted for Brexit, please realise this is 90% because of your decision”: UK cycle distributor FLi ceases trading

“I’m done with the red tape and the barriers to trade,” FLi Distribution’s director Colin Williams said

Brexit’s impact on the UK’s cycling industry is once again under the spotlight after FLi Distribution’s director blamed the “red tape and barriers to trade” currently affecting businesses as the Huddersfield-based distributor ceased trading with immediate effect.

FLi – which began life in 2008 as FLi Race Team Management, before transitioning to distribution – was known for supplying KTM bikes to the UK for over a decade, a relationship which ended in April this year.

The distributor notified dealers and suppliers of its decision to cease trading earlier this month, with director Colin Williams citing the impact of Brexit, the complexities and restrictions surrounding UK and EU trading, and the difficulties facing the bike industry in the post-Covid lockdown period as the main reasons behind FLi’s demise.

> The rising price of cycling — why are bikes more expensive and how is the industry coping?

Confirming the news, Williams posted on LinkedIn: “That’s it, FLi is done. Thank you to everyone who’s supported FLi over the past 15-plus years… it would not have been possible without all of you who’ve helped out in thousands of ways, making 99 percent of my time running FLi so much fun. So if you’ve helped in any way, thank you, it’s been a great ride.

“But if you voted for Brexit, please realise this is 90 percent because of your decision back in 2016. I have no idea what will be next, but as the people close to me know, whatever it is, it’ll be better than the last 18 months.

“I’m done fighting, I’m done with the red tape and the barriers to trade. It hadn’t been fun for some time, so the time was right to end it now, life is too short. The relief now the decision is made is amazing, but I am so sorry for any negative impacts it will have on anyone and I’m doing my best to resolve any and all of them where I can.”

> Will Shimano CUES ease future bike industry supply chain dilemmas? Unified groupsets will “reduce inventory needs and simplifies the servicing process” says components giant

Earlier this year, Williams told the road.cc Podcast that the bottom line of companies in the UK bike industry is being squeezed like never before, thanks to the supply chain and manufacturing disruption brought on by the pandemic, as well as the impact of Brexit on trade.

He explained that because many brands service the European market through distribution operations within the EU, this means that typically products will arrive in the UK from the bloc – adding on not just administrative burdens but also costs for distributors and retailers here.

> Bike industry turmoil continues as UK cycle distributor 2pure enters administration

Those additional costs have had a crippling effect on the UK’s cycling distributors, with FLi the latest in a growing line of distribution companies to cease trading this year alone.

In May, Livingston-based distributor 2pure entered administration, just months after the company announced that it was restructuring to focus solely on the cycling industry, following what it described as a “highly volatile” 2022 caused by macro-economic events in the wake of the Covid-19 pandemic and Russia’s invasion of Ukraine.

And in March, Moore Large, the leading UK distributor for well-known brands such as Tern Bicycles, Lake, Forme, ETC, Emmelle, and MeThree, entered liquidation, leading to its £35 million product inventory being auctioned off.

> Forme bikes and Lake cycling shoes distributor enters liquidation

Formed from the bike shop opened by John Moore in 1947, the Derby-based distributor was founded 30 years later and owned by the Moore family up until last year when, following growth since the pandemic, the board’s directors bought ownership from the family.

Dale Vanderplank, Adam Garner, Adam Biggs, and Andrew Walker acquired the business on 19 April 2022, with retiring chairman Nigel Moore at the time saying that the “last few years have been particularly successful and it is now the right time for me to hand over the company to the existing management team”.

However, four months ago the company confirmed its closure, adding to an increasingly bleak time for a UK cycle industry beset by inflation, changing consumer habits, overstock, and a challenging economic climate.

Ryan joined road.cc in December 2021 and since then has kept the site’s readers and listeners informed and enthralled (well at least occasionally) on news, the live blog, and the road.cc Podcast. After boarding a wrong bus at the world championships and ruining a good pair of jeans at the cyclocross, he now serves as road.cc’s senior news writer. Before his foray into cycling journalism, he wallowed in the equally pitiless world of academia, where he wrote a book about Victorian politics and droned on about cycling and bikes to classes of bored students (while taking every chance he could get to talk about cycling in print or on the radio). He can be found riding his bike very slowly around the narrow, scenic country lanes of Co. Down.

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153 comments

Avatar
David9694 replied to Rich_cb | 11 months ago
2 likes

So you can't tell me anything in life that is better for Brexit? So all that remains is spite. 

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Rich_cb replied to David9694 | 11 months ago
1 like

You asked for a benefit.

I gave you a benefit.

If you want to actually have a discussion we can, if you just want to repeat yourself incessantly I'll leave you to it.

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David9694 replied to Rich_cb | 11 months ago
3 likes

So are those "benefits" worth all that we are losing? 

HANNAN is going to argue "not Brexitey enough" presumably, somewhere behind the paywall?

Believe more, sacrifice more. 

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Rich_cb replied to David9694 | 11 months ago
0 likes

You're now arguing that the contents of an article that you haven't actually read somehow back you up?

Quote from the article:
"It is true, too, that the EU, which has made similar mistakes to ours, is also on the slide, so that we do well enough when we measure ourselves against France, Germany or Spain."

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David9694 replied to Rich_cb | 11 months ago
4 likes

So the Brexit "benefits" you mentioned - Worth it? 

All I'm seeing is a value-less deal to import sub-standard Australian meat; what happened to the deal with the USA? How long is all this going to take? 

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Rich_cb replied to David9694 | 11 months ago
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In my opinion, yes.

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Simon E replied to Rich_cb | 11 months ago
2 likes

Rich_cb wrote:

We are now negotiating independent trade deals.

Using up many people's time and money that could be used for something more productive if we had stayed in the EU. UK is negotiating from a position of relative weakness, regardless of the size of the economy.

And this stuff about the UK economy benefitting from services rather than goods is bullshit - the state of supermarket shelves and food prices demonstrate some of the difficulties faced in importing and distributing food. Food is a good, not a 'service'. As are clothes, cars and everything else being transported into/out of and around the country.

You have continually refused to acknowledge the massive ongoing headache for everybody in the food supply chain due to Brexit. And it is acknowledged that these supposedly wonderful trade deals you so admire are shafting UK producers and undermining UK food security, among other things. But I'm sure that hard facts like thise will not change your mind.

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Rich_cb replied to Simon E | 11 months ago
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Has food price inflation been any better for EU countries? It would seem that for a lot of countries in the EU food price inflation was far worse last year. How on earth can that be true if it's all because of Brexit?

79% of the UK economy is services. You might not believe it but it's a "hard fact".

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Rendel Harris replied to Rich_cb | 11 months ago
1 like

And in exactly the same article on the BBC (which appropriately enough addresses a government minister cherrypicking the figures to make the same claims as you), directly above the chart you have chosen to share is a chart which demonstrates that over the course of the year the UK had the highest food inflation in Europe. 

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Rich_cb replied to Rendel Harris | 11 months ago
1 like

Criticises cherry picking. Cherry picks.

Roll the dates back by 2 months and it would look entirely different.

The fact is that over most of last year food price inflation was far higher in many EU countries than in the UK. I didn't hear many people saying it was because of Brexit then. A couple of months when the reverse is true and all of a sudden...

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Rendel Harris replied to Rich_cb | 11 months ago
1 like

Rich_cb wrote:

Criticises cherry picking. Cherry picks. Roll the dates back by 2 months and it would look entirely different. The fact is that over most of last year food price inflation was far higher in many EU countries than in the UK. I didn't hear many people saying it was because of Brexit then. A couple of months when the reverse is true and all of a sudden...

Are you actually attempting to deny that on average for the year April 2022 to April 2023, the UK had the highest food price inflation in Europe? No obfuscation or yes buts, is that a fact or not?

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Rich_cb replied to Rendel Harris | 11 months ago
1 like

That is a fact. It's also a fact that the average Feb to Feb would have been very different.

UK food price inflation was below EU averages for most (all?) of 2022.

UK food price inflation has been above EU averages for the last few months.

If the recent differences are down to Brexit then why were price rises lower in 2022?

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Rendel Harris replied to Rich_cb | 11 months ago
3 likes

Rich_cb wrote:

That is a fact. It's also a fact that the average Feb to Feb would have been very different. UK food price inflation was below EU averages for most (all?) of 2022. UK food price inflation has been above EU averages for the last few months. If the recent differences are down to Brexit then why were price rises lower in 2022?

Actually no it wouldn't be "very different" February to February, if you look at the chart which you chose the UK's inflation curves largely mirrors the other countries, just from a lower starting point, until theirs starts to drop and ours goes on rising. Oh and just for your enlightentment, the Feb 22-Feb 23 food inflation rate for the UK was 18%, 1% lower than April-April, so that's a strange definition of "very different."

https://foodfoundation.org.uk/news/food-prices-tracker-april-2023

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Rich_cb replied to Rendel Harris | 11 months ago
0 likes

If the UK rate is consistently lower then the EU rate for 2022 then the average will also be lower.

That was my point.

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Roulereo replied to Rich_cb | 11 months ago
1 like

Brexit replaced inflation, which has completely disappeared from their minds. Kind of like how Putin invading Ukraine got rid of Covid. 

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RDaneel replied to Rich_cb | 11 months ago
1 like

Rich_cb wrote:

We are now negotiating independent trade deals. There hasn't been a 'blockbuster' deal yet but the India negotiations have massive potential. Personally I think we should be going much further with cutting tariffs independently but things are getting better from a free trade perspective. I'm sure that nothing I say will change your mind however. We've lost the ability to easily import Taiwanese made bicycles from, um, France which is obviously a disaster. I can't think where we could possibly import them from instead.

First the big potential of the USA trade deal then India, sigh.

We're a service based economy, tariffs (which are generally low anyway) are not the major issue, NTB's are.

So Cube, Canyon, Ridely, Commencal, Giant etc etc are going to set up Warehousing in the U.K. and import directly are they? And we haven't even put in full import controls from the EU yet so it ain't gonna get any easier. 

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Rich_cb replied to RDaneel | 11 months ago
1 like

Why wouldn't they set up separate warehousing here?

The market is easily big enough to support it for most of those brands. The first one to do so will instantly get a 10%+ price advantage against their competitors.

If the Freeports ever get up and running they could set up the whole European warehouses here and ship to both areas without worrying about double tariffs.

India negotiations are ongoing and the recent TATA deal must surely help get it closer to the finish line.

Agree re NTB, hence digital trade deal with Singapore.

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RDaneel replied to Rich_cb | 11 months ago
1 like

Rich_cb wrote:

Why wouldn't they set up separate warehousing here? The market is easily big enough to support it for most of those brands. The first one to do so will instantly get a 10%+ price advantage against their competitors. If the Freeports ever get up and running they could set up the whole European warehouses here and ship to both areas without worrying about double tariffs. India negotiations are ongoing and the recent TATA deal must surely help get it closer to the finish line. Agree re NTB, hence digital trade deal with Singapore.

It won't be as high as 10% as the majority of bikes are likely to be bought in in such a way as to be less than that. Because of that they then need to be built up, not just stored. Having 2 units doing that is more costly and Iess efficient.

 Also we have a zero tarrif zero quota deal with the EU so it's a moot point in relation to Freeport's. Cube are not going to bring in their 200,000 (?) bikes to the U.K. to ship to the EU, those pesky NTB's again! U.K. specific hub warehousing , maybe. 
And compared to the EU our bike market is small (and if the recent distributor and retailer struggles are anything to go by not growing). 

Matthew Lynn is just speculating about the India trade deal. 

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Rich_cb replied to RDaneel | 11 months ago
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We only have a zero tariff agreement for items actually manufactured in the UK/EU.

If a bike is manufactured outside those areas, as most bikes are, then importing it to the EU then re-exporting it to the UK can lead to paying tariffs twice. Hence the 10% cost saving for a UK based warehouse.

The UK market is smaller than the EU but you'd assume a lot bigger than countries like Australia which, presumably, have dedicated warehouses.

A Freeport also solves the 'double tariff' issue as no tariff is paid until the item leaves the Freeport for its final destination.

It's public knowledge that another round of UK-India trade talks took place recently, whilst it is speculation to say the TATA deal will help it's quite a reasonable assumption.

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RDaneel replied to Rich_cb | 11 months ago
3 likes

Rich_cb wrote:

We only have a zero tariff agreement for items actually manufactured in the UK/EU. If a bike is manufactured outside those areas, as most bikes are, then importing it to the EU then re-exporting it to the UK can lead to paying tariffs twice. Hence the 10% cost saving for a UK based warehouse. The UK market is smaller than the EU but you'd assume a lot bigger than countries like Australia which, presumably, have dedicated warehouses. A Freeport also solves the 'double tariff' issue as no tariff is paid until the item leaves the Freeport for its final destination. It's public knowledge that another round of UK-India trade talks took place recently, whilst it is speculation to say the TATA deal will help it's quite a reasonable assumption.

Okay so let's assume a U.K. freeport based assembly/warehouse will pay tariffs into the EU when they export the 100,000's of bikes every year. In that case with a freeport set up that only makes sense if bikes can use tariff inversion which in my limited experience is not the case. My understanding is you will also have to pay a U.K. tariff if you sell to a U.K. retailer as it has now crossed the freeport border into the U.K.  Again unless you have tariff inversion why bother? 

Of course Australia, US have separate warehousing, they're geographically further enough away to make that a sensible thing to do. 
 

India FTA and TATA? I don't believe it is a reasonable assumption at all. 

 

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David9694 replied to RDaneel | 11 months ago
3 likes

Ah Freeports - the entities that make real life out of the hitherto dark fantasies of Gotham City and Sin City. 

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Rich_cb replied to RDaneel | 11 months ago
0 likes

At present you pay tariffs when you import the product to the EU. If you then want to export the product to the UK you pay the tariff again. The same occurs the other way around too.

If you import to a freeport, where it is warehoused, you pay no tariff. When you export the product to either the UK or EU you pay the tariff.

With a Freeport there is only one tariff paid whereas with a UK or EU warehouse there is the potential for some products to incur tariffs twice.

Personally I think we should just scrap import tariffs completely on products we don't actually manufacture, like most bikes, and then the problem disappears.

We'll have to agree to disagree on the TATA thing, no way to prove it either way.

Tariff inversion is a thing with bikes, they just have to use a certain proportion of UK/EU made components to benefit. Many manufacturers now offer bikes specifically built to benefit from this.

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David9694 replied to Rich_cb | 11 months ago
4 likes

So like Rail privatisation, Brexit only works when we don't do it. 

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Rich_cb replied to David9694 | 11 months ago
0 likes

I'm sure that made sense in your head.

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David9694 replied to Rich_cb | 11 months ago
1 like

I am curious that you defend it.  What do you get from Brexit? 

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Rich_cb replied to David9694 | 11 months ago
0 likes

I'm a believer in free trade and the removal of protectionism.

Brexit gives us the opportunity make progress in both of those areas.

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David9694 replied to Rich_cb | 11 months ago
1 like

So to facilitate frictionless trade with our near neighbours, by any logic you'd be in favour of the CU and SM? Or does it not work that way?  Still not sure what problem we had that Brexit is meant to have solved. 

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Rich_cb replied to David9694 | 11 months ago
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The EU is a highly protectionist organisation.

High external tariffs on many products mean that consumers pay higher prices.

We should take the opportunity to remove many tariffs and benefit from the lower prices and increased standard of living.

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hawkinspeter replied to Rich_cb | 11 months ago
3 likes

Rich_cb wrote:

We should take the opportunity to remove many tariffs and benefit from the lower prices and increased standard of living.

Any idea when we're going to reap that tangible benefit of Brexit?

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chrisonabike replied to hawkinspeter | 11 months ago
0 likes

hawkinspeter wrote:

Rich_cb wrote:

We should take the opportunity to remove many tariffs and benefit from the lower prices and increased standard of living.

Any idea when we're going to reap that tangible benefit of Brexit?

Presumably if (I haven't checked overall numbers) more people are migrating to the UK that means it's more "free" (we can get all the workers we want - cheaper labour, the consumer wins!) so that's a benefit?

I'm unqualified to opine on this one though (perhaps we need an accountant) as I think "free trade" is the imaginary Platonic ideal / economist's fiction at the end of a series of "more / less limits or taxes" continuums - including those relating to movement of people / labour.  AFAIK even in places with "few restrictions / taxes" there are always a collection of both, just different ones.  (Perhaps zero "taxes" but you have to make donations to a middleman and/or  enable the Prince's sons' university aspirations.)

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