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Madison Genesis to use Ridley Dean TT bike

They'll contest the individual time trial on bikes from the Belgian brand

Team Madison Genesis have announced that they’ll be competing in the Tour of Britain next month and that they’ll be riding the individual time trial aboard Ridley Dean bikes in custom Madison Genesis colours. It looks pretty cool to us.

That is the older Ridley Dean in the picture, with an integrated seat mast, rather than the new version that was launched at this year’s Tour de France, ridden by Lotto Belisol. It is made from high modulus carbon fibre and has Ridley’s F-Splitfork fitted, with a gap down the middle of the fork legs. Ridley say this design reduces drag by 7.5% by drawing turbulent air away from the spokes.

It also features Ridley’s F-Surface paint technology, giving a rough finish in certain areas to improve laminar flow and reduce drag.

Madison Genesis ride road stages on the Genesis Volare, made from Reynolds 953 steel. Genesis have proved that you can do a lot with 953, but an ultra-aero TT bike is a few steps too far.

This is Madison Genesis’ first race season and they’ve notch up second place at the Pearl Izumi Tour Series, along with multiple podiums. Getting a place in the Tour of Britain was one of their aims from the beginning of the year.

The Tour of Britain starts on the 15 September in Peebles, with Stage Three in Knowsley playing host to the individual time trial. The race finishes in London on the 22 September.

Madison, the UK’s largest bike/component distributor, share a parent company with Sportline, the new distribution firm that'll handle Ridley in the UK from now on.

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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