A new smartphone app called Re:route, currently available only for Apple’s iPhone, will help London’s cyclists and pedestrians, as well as those who use public transport, to rack up ‘loyalty’ points that can be exchanged for discounts and other offers at businesses including retailers Marks & Spencer and Planet Organic, Champneys health spas and travel firm Haven Holidays.
Re:route has been launched by US-based business Recyclebank, which encourages consumers to take simple, everyday ‘green’ actions that can earn them benefits through the scheme while also helping make a difference to the environment.
Full details of how the scheme works, plus a link to download the app, can be found on the Recyclebank website – you may need to click the ‘Switch to UK’ link on the top right of the homepage.
According to the official description of the app on Apple’s iTunes, users can:
Other features enable users to:
Commenting on the app, which also enables users to share their journeys through Facebook, Ben Plowden, director of planning for Transport for London (TfL) surface transport, said "More people cycling and walking will help to reduce congestion on our roads and on our busy public transport network. An initiative like re:route is a great way to help TfL achieve these goals.
“We're particularly excited about the potential for this app to motivate people to cycle and walk during the London 2012 Games, when London's roads and public transport network will be at their busiest," he added.
It is not clear whether similar apps will be developed for other platorms, not whether it will be extended beyond London.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.