Prospect of sweat and perception of danger hinder scheme uptake by women

A London Assembly Member has claimed that women are being deterred from using the city’s Barclays Cycle Hire Scheme because of fears over the city’s traffic and the lack of facilities at work to change clothes should they work up a sweat while riding them.

According to Transport for London (TfL) data released by Mayor of London Boris Johnson in response to a written question from Labour Assembly Member Murad Qureshi, only one in four of the first 92,000 members of the scheme are women.

Mr Qureshi, who chairs the London Assembly’s Environment Committee and also compiled a 2005 report on the issue of rickshaws in the West End, has conducted his own, albeit rather unscientific research, into the gender divide over use of the hire bikes.

“In my local pubs and among some friends I had heard remarks about the bikes being for women but it seems it is a real boy's toy. Men, and young professionals in particular, have embraced this scheme, while women seem less sure,” he said, according to a report in the Evening Standard.

“It seems men are less worried about using the bikes in central London and its very busy roads. TfL has to deal with these concerns to ensure more women use the scheme.”

However, the three-to-one male to female split revealed by the figures is in line with data from the Department for Transport that show that on average, men make three times as many trips by bicycle as women each year.

Similarly, national cyclists’ organisation CTC told road.cc that its membership “is 76% male 24% female,” although it added that “more female cyclists are joining CTC every year.”

In response to Mr Qureshi’s concerns, a spokesperson for TfL said: “We are doing everything possible to encourage women to cycle.

“We know that women's two main concerns when choosing to travel by two wheels are safety and changing facilities; that's why we are working extremely hard to make sure both of these continue to improve. Our Cycle Safety Strategy includes a whole raft of initiatives to keep cyclists safe.

“This includes signing a Memorandum of Understanding with the Freight Transport Association to get lorry drivers and cyclists sharing the road safely and training courses including adult cycle training to improve confidence and skill on the road.

“Other measures include safety mirrors on the roads to improve visibility, awareness campaigns and safer infrastructure. We are also working directly with businesses across the Capital to help them provide better cycling facilities for their employees.”

Safety issues apart, concerns over feeling hot and sweaty at the end of a bike ride don’t seem to deter female cyclists in The Netherlands, where cycling in everyday clothes is the norm.

Marc van Woudenberg of the Amsterdamize.com blog told us that the gender split in the Dutch city is 55% women and 45% men, adding that “the main reason is that women do most of household related trips to shops.”

Considering that according to TfL data released earlier this week, 95% of journeys made using the bikes last no longer than half an hour and that the bikes aren’t designed to be ridden at speed, perhaps the message should be that you don’t have to work up a sweat to pedal them from A to B?

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.