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Baseball cap-style folding cycle helmet designed by ex-SpaceX engineers smashes crowdfunding target (+ video)

Park & Diamond have exceeded $50,000 goal more than 13 times over – though we’re not sure about their casualty stats they cite

Park & Diamond have exceeded $50,000 goal more than 12 times over – though we’re not sure about their injury stats

A folding baseball cap style cycle helmet launched by a US start-up founded by two former SpaceX engineers has exceeded its $50,000 crowdfunding target more than 12 times over – although we’re not convinced by the stats the people behind it cite in their campaign.

So far, Brooklyn, New York-based Park & Diamond has received pledges totalling almost $650,000 on the crowdfunding website.

The name of the business – set up by two former SpaceX engineers – is derived from the intersection where the sister of Dave Hall, one of the co-founders was injured in a hit-and-run incident and sustained head injuries that led to her spending four months in a coma.

Thankfully, she has since recovered, but the assertion on the campaign page that she was “one of 85,000 Americans to suffer a traumatic brain injury from cycling-related accidents that year.”

We have no idea where that statistic comes from – it isn’t sourced – ibut n 2015 there were an estimated 45,000 cyclists injured in total in the United States, up around 2 per cent from a decade earlier.

Likewise, towards the top of the Indiegogo page, a photo of a bare-headed cyclist is accompanied by a caption that reads, “Recent stats show that 97 per cent of cyclists who died in accidents were not wearing a helmet.”

Now that one is sourced, to a New York City Department of Transportation study analysing statistics from 1996-2005, so “recent” is perhaps stretching it a bit.

One inference from that caption, however, is that those deaths were all attributable to head injuries sustained while not wearing a cycle helmet – something not borne out by looking more closely at the study.

But the study also highlights that just one cyclist fatality during that decade happened in a designated bike lane – indeed since then, the casualty rates of bike riders in New York City have tumbled as more dedicated infrastructure has been built.

That highlights something that Chris Boardman has repeatedly said – that making cyclists wear helmets is not even among the top 10 things that can be done to increase their safety.

Questions over statistics and the helmet debate aside, the Park & Diamond Foldable Bike Helmet is proving a huge hit on Indiegogo – it’s now two thirds of the way to hitting the million-dollar mark in backing with three weeks of its campaign left.

Find out more here.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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65 comments

Avatar
simonmb | 6 years ago
4 likes

"Helmets aren't worn because they're uncomfortable".

My helmet isn't uncomfortable.

Get a different helmet if your helmet's uncomfortable. 

Avatar
Simon_MacMichael | 6 years ago
1 like

Possibly remiss of me not to point out in the article that baseball cap-style protective headgear isn't new ... if you want niche, such hats have been targeted for several years at press photographers who cover what we may term 'lively' situations but who want to blend in while also trying not to suffer undue harm from a bottle etc to the head.

Avatar
ConcordeCX replied to Simon_MacMichael | 6 years ago
1 like

Simon_MacMichael wrote:

Possibly remiss of me not to point out in the article that baseball cap-style protective headgear isn't new ... if you want niche, such hats have been targeted for several years at press photographers who cover what we may term 'lively' situations but who want to blend in while also trying not to suffer undue harm from a bottle etc to the head.

that's why bowler hats were invented.

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janusz0 | 6 years ago
0 likes

I think I'll stick with my Chamonix MIPS with it's clip on peak and ventilation slots for the next few years, while I save up for a Hövding.

 

Avatar
Simon E | 6 years ago
6 likes

Thanks to BTBS and Bike Snob for debunking the bullshit claims aka lies. A fool and his/her money are easily parted.

This campaign does cycling a disservice by reinforcing the ideas that 1. helmetless cycling is dangerous and you're just asking for trouble and 2. that a hat like this will save you from all evil*.

* except the marketing scum who make up lies like these.

Avatar
brooksby replied to Simon E | 6 years ago
1 like

Simon E wrote:

Thanks to BTBS and Bike Snob for debunking the bullshit claims aka lies. A fool and his/her money are easily parted.

This campaign does cycling a disservice by reinforcing the ideas that 1. helmetless cycling is dangerous and you're just asking for trouble and 2. that a hat like this will save you from all evil*.

* except the marketing scum who make up lies like these.

Playing devils advocate for a bit, is there a way that they're not evil marketing vampires? They say that the sister of one of them was killed, not wearing a helmet, so maybe they really are trying to make the world a better place (*and* make lots of money at the same time). But they're tilting at the wrong windmill, like a certain Mr Briggs...

Avatar
ConcordeCX replied to brooksby | 6 years ago
1 like

brooksby wrote:

Simon E wrote:

Thanks to BTBS and Bike Snob for debunking the bullshit claims aka lies. A fool and his/her money are easily parted.

This campaign does cycling a disservice by reinforcing the ideas that 1. helmetless cycling is dangerous and you're just asking for trouble and 2. that a hat like this will save you from all evil*.

* except the marketing scum who make up lies like these.

Playing devils advocate for a bit, is there a way that they're not evil marketing vampires? They say that the sister of one of them was killed, not wearing a helmet, so maybe they really are trying to make the world a better place (*and* make lots of money at the same time). But they're tilting at the wrong windmill, like a certain Mr Briggs...

playing Devil's Pedant for a bit, there isn't a right windmill to tilt at. Don Quixote was a deluded middle-aged man in not-even-real-armour who imagined he was tilting at giants.

 

Avatar
brooksby replied to ConcordeCX | 6 years ago
0 likes

B

ConcordeCX wrote:

brooksby wrote:

Simon E wrote:

Thanks to BTBS and Bike Snob for debunking the bullshit claims aka lies. A fool and his/her money are easily parted.

This campaign does cycling a disservice by reinforcing the ideas that 1. helmetless cycling is dangerous and you're just asking for trouble and 2. that a hat like this will save you from all evil*.

* except the marketing scum who make up lies like these.

Playing devils advocate for a bit, is there a way that they're not evil marketing vampires? They say that the sister of one of them was killed, not wearing a helmet, so maybe they really are trying to make the world a better place (*and* make lots of money at the same time). But they're tilting at the wrong windmill, like a certain Mr Briggs...

playing Devil's Pedant for a bit, there isn't a right windmill to tilt at. Don Quixote was a deluded middle-aged man in not-even-real-armour who imagined he was tilting at giants.

I know that , but saying “But like Mr Briggs they’re tilting at a windmill thinking it’s a giant, or maybe tilting at the wrong giant” just doesn’t scan as well.

(I haven’t read Don Quixote for years: I really must read it again)

Avatar
hawkinspeter replied to brooksby | 6 years ago
0 likes

brooksby wrote:

B

ConcordeCX wrote:

brooksby wrote:

Simon E wrote:

Thanks to BTBS and Bike Snob for debunking the bullshit claims aka lies. A fool and his/her money are easily parted.

This campaign does cycling a disservice by reinforcing the ideas that 1. helmetless cycling is dangerous and you're just asking for trouble and 2. that a hat like this will save you from all evil*.

* except the marketing scum who make up lies like these.

Playing devils advocate for a bit, is there a way that they're not evil marketing vampires? They say that the sister of one of them was killed, not wearing a helmet, so maybe they really are trying to make the world a better place (*and* make lots of money at the same time). But they're tilting at the wrong windmill, like a certain Mr Briggs...

playing Devil's Pedant for a bit, there isn't a right windmill to tilt at. Don Quixote was a deluded middle-aged man in not-even-real-armour who imagined he was tilting at giants.

I know that , but saying “But like Mr Briggs they’re tilting at a windmill thinking it’s a giant, or maybe tilting at the wrong giant” just doesn’t scan as well.

(I haven’t read Don Quixote for years: I really must read it again)

Slighly off-topic, but is "The Man Who Killed Don Quixote" (the infamous, cursed Terry Gilliam film) going to be released?

Avatar
simonmb replied to hawkinspeter | 6 years ago
0 likes

hawkinspeter wrote:

Slighly off-topic, but is "The Man Who Killed Don Quixote" (the infamous, cursed Terry Gilliam film) going to be released?

Was premiered in France back in May. I doubt it'll be on wide release in UK though. 

Avatar
hawkinspeter replied to simonmb | 6 years ago
0 likes

simonmb wrote:

hawkinspeter wrote:

Slighly off-topic, but is "The Man Who Killed Don Quixote" (the infamous, cursed Terry Gilliam film) going to be released?

Was premiered in France back in May. I doubt it'll be on wide release in UK though. 

I just hope it gets released somewhere, though it looks like Terry Gilliam has lost the rights to it! https://io9.gizmodo.com/terry-gilliam-has-lost-the-rights-to-the-man-who...

Avatar
Beatnik69 replied to brooksby | 6 years ago
0 likes

brooksby wrote:

Simon E wrote:

Thanks to BTBS and Bike Snob for debunking the bullshit claims aka lies. A fool and his/her money are easily parted.

This campaign does cycling a disservice by reinforcing the ideas that 1. helmetless cycling is dangerous and you're just asking for trouble and 2. that a hat like this will save you from all evil*.

* except the marketing scum who make up lies like these.

Playing devils advocate for a bit, is there a way that they're not evil marketing vampires? They say that the sister of one of them was killed, not wearing a helmet, so maybe they really are trying to make the world a better place (*and* make lots of money at the same time). But they're tilting at the wrong windmill, like a certain Mr Briggs...

She wasn't killed. She did spend four months in a coma and has since recovered. Who's to say that a helmet would have prevented that from happening? Shouldn't they be asking how hit and runs like this can be prevented?

Avatar
BehindTheBikesheds | 6 years ago
8 likes

And

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brooksby replied to BehindTheBikesheds | 6 years ago
3 likes

BehindTheBikesheds wrote:

And

We bow before your Google-fu, o mighty one   3  Thanks for digging all this data up.

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Chris Hayes replied to BehindTheBikesheds | 6 years ago
0 likes

And

A bit tangential, but it'd be interesting to break down the location of UK cycling deaths...I suspect that it is skewed by London.  Looking into this i found a website called cycling-intelligence.com run by Olaf Storbeck from the FT who has been collecting data on serious accidents and death in London for some time. 

Avatar
Zigster replied to BehindTheBikesheds | 6 years ago
4 likes

BehindTheBikesheds wrote:

And

Interesting about France: from holidaying there, I would have said they were less likely to wear helmets than in the UK.  

I also saw TV footage of Emmanuel Macron riding a bike at a holiday resort - normal clothes, no helmet.  And I remember thinking at the time that if Teresa May had lowered herself to riding a bike, it would have been a circus of helmets and hi-viz for all involved - because if she hadn't, the tabloids (and Twitter) would have crucified her).

Avatar
BehindTheBikesheds | 6 years ago
6 likes

And

Avatar
vonhelmet | 6 years ago
1 like

If you’ve already decided you’re too cool to wear a helmet, I’m sure you’re also too cool to wear that.

Avatar
burtthebike | 6 years ago
7 likes

"Nobody ever went broke underestimating the intelligence of the American public."  H L Mencken.  Or their gullibility.

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EddyBerckx | 6 years ago
3 likes

But how aero is it?

Avatar
Hirsute | 6 years ago
1 like

Optimally adjusts to head shape

Free carrying case

Now why do I need a carrying case, I thought it was foldable? And what di I do with the case when I have put the hat on?

I quite like that the dimensions are in inches but the weight is in grams. "What the hell is a gram?"

Avatar
rjfrussell replied to Hirsute | 6 years ago
0 likes

hirsute wrote:

I quite like that the dimensions are in inches but the weight is in grams. "What the hell is a gram?"

 

According to Cervelo, a gram is a unit of speed.

https://road.cc/content/tech-news/249578-cervelo-updates-s3-improved-aer...

Still not convinced by Dave's explanation as to why that is not just hogwash.

Avatar
LastBoyScout | 6 years ago
1 like

They've missed the obvious trick of making it hi-viz...

In principle, I quite like the idea - just the thing for when I'm nipping to the shops/pub.

Avatar
arckuk | 6 years ago
5 likes

BTBS can rest easy, BSNYC has already taken apart this helment (relevant content starts half way down).

Avatar
hawkinspeter replied to arckuk | 6 years ago
1 like

arckuk wrote:

BTBS can rest easy, BSNYC has already taken apart this helment (relevant content starts half way down).

Nice - that's made me chuckle.

Avatar
Kendalred replied to arckuk | 6 years ago
1 like

arckuk wrote:

BTBS can rest easy, BSNYC has already taken apart this helment (relevant content starts half way down).

Ha! Excellent.

I especially like the term 'MuskDouches'.

Avatar
Ratfink | 6 years ago
5 likes

I don't mind it at all you can pretend your a jockey whilst cycling.

Avatar
jasecd | 6 years ago
6 likes

Personally I think it looks alright - certainly no worse than the helmets that most of us wear on a regular basis. 

My issue is that their target market is exactly the people who should not need to wear helmets - low speed inner city riding that is roughly as safe as walking. Look at Copenhagen or Amsterdam - barely anyone wears a helmet for this type of riding - this should be the aim, not more and more protective clothing that reinforces the perception that cycling is dangerous.

Avatar
FlyingPenguin replied to jasecd | 6 years ago
3 likes

jasecd wrote:

Personally I think it looks alright - certainly no worse than the helmets that most of us wear on a regular basis. 

My issue is that their target market is exactly the people who should not need to wear helmets - low speed inner city riding that is roughly as safe as walking. Look at Copenhagen or Amsterdam - barely anyone wears a helmet for this type of riding - this should be the aim, not more and more protective clothing that reinforces the perception that cycling is dangerous.

 

Conversely, it's exactly the sort of riding where the helmet is most able to make a difference.  A helmet is going to do sweet FA if you go under a HGV at speed on a main road or take a tumble at 60kph downhill, conversely a low speed coming together with an innatentive pedestrian, low speed clip by a car or piece of street furniture and it may well save you a knock.

 

Don't know where you ride, but low speed inner London or New York is not "roughly as safe as walking" unless you happen to be on a CS route or equivalent....  Aspirationally, that should be the direction, but there's a long way to go.

 

If your personal risk tolerance means you are more happy with a helment on with the roads as they are, it's more stuffable into a bag, it looks less obviously MAMIL approved and it appears to be properly tested.  Looks like a winner.

Avatar
jasecd replied to FlyingPenguin | 6 years ago
5 likes

FlyingPenguin wrote:

 

Conversely, it's exactly the sort of riding where the helmet is most able to make a difference.  A helmet is going to do sweet FA if you go under a HGV at speed on a main road or take a tumble at 60kph downhill, conversely a low speed coming together with an innatentive pedestrian, low speed clip by a car or piece of street furniture and it may well save you a knock.

 

Don't know where you ride, but low speed inner London or New York is not "roughly as safe as walking" unless you happen to be on a CS route or equivalent....  Aspirationally, that should be the direction, but there's a long way to go.

 

 

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachmentdata/file/648081/rrcgb2016-01.pdf

2016 UK Pedestrian fatalities: 35.4 per billion miles 

2016 UK Cyclist fatalities: 29.5 per billion miles

Casualty rates are however considerably higher for cyclists than pedestrians though a lot of that is thought to be attributed to solo incidents, which are less likely when walking.

While I haven't found any stats specificallly for cities I stand by my original comment that the risk is roughly the same, particularly when you consider that cyclist fatalities disproportionately occur in rural areas. This is not to negate the very hostile environments that we often find ourselves riding in, in cities and towns due to crap infrastructure and crapper driving - it can be deeply unpleasant but often isn't as dangerous as it feels.

I agree that the helmet will be more use in a low speed incident, however I bet that the vast majority of readers of this site are likely to wear one when going out for a 'proper ride'. I know I do then I won't bother when taking the 'clunker' to the shops.

 

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