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Raleigh flamed as reissued Anniversary Edition Burners pop up on Ebay

Just 350 of the classic BMX's were made to celebrate its 35th anniversary, however fans are reporting that many are being listed on Ebay for resale already...

News that the Raleigh Team Aero Pro Burner would be remade for its 35th anniversary caused quite a stir when we reported on it last week, and Raleigh claim that 7,000 people registered for the sale of just 350 bikes, priced at £500 each... 

 

However, angry fans are feeling burned after it became apparent that many of the lucky few who bagged one of the bikes were looking to profit, and screenshots appeared under Raleigh's Twitter post showing that bikes had already began to appear on Ebay just an hour after they officially went on sale...

 

Other genuine fans who wanted to own one of the classic bikes, remade pretty much to the exact specifications of the original Aero Pro Burner released in the mid-80's, have expressed their dismay on social media. Raleigh's Sales and Marketing Director Pippa Wibberley responded: "Raleigh released just 350 replicas of the bike and anyone wanting a piece of retro Raleigh, had to pre-registered their interest for the exclusive sale in advance, limiting purchases to just one per person, and preventing mass-purchase for re-selling.

"Every measure was put into place to ensure that the whole process ran as smoothly and as fairly as possible; this process was communicated to our prospective buyers to manage expectations and ensure full clarity throughout. We have received an overwhelming response, but unfortunately, as this is a limited edition bike, demand far outweighed the quantity we produced. We hope that we have served to delight some long-standing Raleigh BMX fans with this exciting replica”

 

What do you think about the Raleigh Burners being resold at a much higher price? Let us know in the comments. 

 

 

Arriving at road.cc in 2017 via 220 Triathlon Magazine, Jack dipped his toe in most jobs on the site and over at eBikeTips before being named the new editor of road.cc in 2020, much to his surprise. His cycling life began during his students days, when he cobbled together a few hundred quid off the back of a hard winter selling hats (long story) and bought his first road bike - a Trek 1.1 that was quickly relegated to winter steed, before it was sadly pinched a few years later. Creatively replacing it with a Trek 1.2, Jack mostly rides this bike around local cycle paths nowadays, but when he wants to get the racer out and be competitive his preferred events are time trials, sportives, triathlons and pogo sticking - the latter being another long story.  

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15 comments

Avatar
madcarew | 7 years ago
0 likes

It's really, really, silly really. It is simply a marketing ploy.  The 'desirability' is simply  'manipulated' to enhance Raleigh's market presence. They could just as easily have manufactured 10,000. Imagine if this was a start up company share that we could buy at .50p today, and sell tomorrow for $1.50. We'd be all over it and no-one would be crying foul. The only reason people can make a profit on these is because there are people who want one more than they do, and are willing to pay for it. Complaining about that is just daft. It's called capitalism, folks, and it's the sole reason we can sit here and be keyboard warriors on the internet. 

Avatar
fenix | 7 years ago
1 like

Yes please to bringing back the Grifter. Never liked the Burner anyway.

Avatar
Simontuck | 7 years ago
4 likes

if nobody buys the ones on eBay then the profiteers might think twice. They're able to do it because people are stupid enough to pay it. Material things. Same as concert tickets, new iPhone, computer games, etc. If people are prepared to pay silly money just so they can post photos on FB and Twitter then good luck to the profiteers!!

Avatar
srchar | 7 years ago
7 likes

I'd rather be Burnerless than address my first post "to the idiots" and post it four times.

Avatar
Lmh | 7 years ago
0 likes

I was lucky enough to get one. I won't be selling. Was my dream bike as a kid. They are being delivered Thursday! No hanging about.  To the idiots saying no one will pay that much.... Well people are paying that much!  

Avatar
Lmh | 7 years ago
0 likes

I was lucky enough to get one. I won't be selling. Was my dream bike as a kid. They are being delivered Thursday! No hanging about.  To the idiots saying no one will pay that much.... Well people are paying that much!  

Avatar
Lmh | 7 years ago
0 likes

I was lucky enough to get one. I won't be selling. Was my dream bike as a kid. They are being delivered Thursday! No hanging about.  To the idiots saying no one will pay that much.... Well people are paying that much!  

Avatar
Lmh | 7 years ago
0 likes

I was lucky enough to get one. I won't be selling. Was my dream bike as a kid. They are being delivered Thursday! No hanging about.  To the idiots saying no one will pay that much.... Well people are paying that much!  

Avatar
Miller | 7 years ago
2 likes

Not sure what Raleigh are meant to do about this, exactly?

Avatar
BarryBianchi replied to Miller | 7 years ago
1 like
Miller wrote:

Not sure what Raleigh are meant to do about this, exactly?

Start knocking out Grifters 19/12 at 3x the price?

Avatar
Yorkshire wallet replied to Miller | 7 years ago
2 likes
Miller wrote:

Not sure what Raleigh are meant to do about this, exactly?

Stop making the chopper with a stupid seat?

//i.ebayimg.com/00/s/MzkyWDUwMA==/z/3pQAAOSwEeFU9IQw/$_35.JPG?set_id=2)

Avatar
griggers | 7 years ago
0 likes

I registered for this sale but thought I wasn't willing to engage as I'd never ridden a BMX in anger like my BMX hero Tim March. 

I certainly didn't want to prostitute my purchase on eBay!

did have a little look on eBay last week and some original Burners were available around £400 so not sure if these'profiteers' will realise much - apart from the fact that most genuine bidders think they're twats!

Avatar
Yorkshire wallet | 7 years ago
3 likes

Nobody will buy at those prices. Not that I'm pissed off that I was at 5903 in the queue when they sold out or anything.

Didn't want one anyway.

Avatar
madcarew replied to Yorkshire wallet | 7 years ago
0 likes
Yorkshire wallet wrote:

Nobody will buy at those prices. Not that I'm pissed off that I was at 5903 in the queue when they sold out or anything.

Didn't want one anyway.

And that, folks, is how you do an internet flounce.

Chapeau sir  3

Avatar
steviemarco | 7 years ago
0 likes

I'm all for making a profi et all but at least wait a week or two. I would have kept it as is for a long time before selling, if I ever did sell which is doubful.

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