If you watched yesterday’s RBS 6 Nations rugby union match between England and France, you may have spotted the advert from Škoda UK that features Sir Bradley Wiggins. But if you missed it, you can watch it right here.
Described beforehand as “epic,” the 90-second spot was created by Falllon London and shot on location in north west Wales by Czech drirector Martin Krejci.
Called The Climb, it intersperses personal and professional highlights from Wiggins’ life with contemporary footage of him taking on ascent.
It’s the first fruit of Wiggins’ three-year partnership with Škoda UK, announced last month.
Here’s the behind the scenes video showing how it was shot.
Wiggins is currently filming the Channel 4 reality TV show The Jump, with season 4 starting today - although it has emerged that Wiggins has injured himself while taking part in one of rhe programme's winter sports-themed challenges,
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.