If you watched yesterday’s RBS 6 Nations rugby union match between England and France, you may have spotted the advert from Škoda UK that features Sir Bradley Wiggins. But if you missed it, you can watch it right here.
Described beforehand as “epic,” the 90-second spot was created by Falllon London and shot on location in north west Wales by Czech drirector Martin Krejci.
Called The Climb, it intersperses personal and professional highlights from Wiggins’ life with contemporary footage of him taking on ascent.
It’s the first fruit of Wiggins’ three-year partnership with Škoda UK, announced last month.
Here’s the behind the scenes video showing how it was shot.
Wiggins is currently filming the Channel 4 reality TV show The Jump, with season 4 starting today - although it has emerged that Wiggins has injured himself while taking part in one of rhe programme's winter sports-themed challenges,
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.