It may sound like some sort of inspirational philosophy sold to corporations keen to make their own marginal gains, but the Brailsford Way is actually much more prosaic and laudable – it’s a bike route. Situated in Snowdonia, it’s named after Sir Dave Brailsford and inspired by the roads he used to cycle in his youth.
Although born in Derbyshire, Brailsford was brought up in Deiniolen, near Caernarfon. Visit Wales has now launched two routes through Snowdonia which will bear his name – a fifty mile route and a 75 mile route.
Both head from Caernarvon past Llanberis and up Pen-y-Pass. Shortly after the summit, they split. The shorter route turns for Beddgelert and after another climb heads back towards the coast. The longer route heads on to Capel Curig and Betws-y-Coed before taking the A470 and another big climb towards Ffestiniog.
By our calculations, the shorter route involves around 1,000m of climbing and the longer one roughly double that.
Here’s a map. Everyone likes a map.