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Anglo Swiss sports nutrition company teams up with Cervélo

The Cervélo Test team – the bike racing outfit that's about more than bike racing – has announced another sponsor to add its roster, UK/Swiss supplements and vitamins brand ZipVit are the latest cycle-related brand to climb aboard.

Zipvit's sponsorship of Cervélo's Test Team is part of their strategy to make an impact in the cycling nutrition market with their new Project ZV sports nutrition brand.

According to the company, “Project ZV has been developed with the specific aim of powering the team in the 2009 Tour de France and spring Classics.“ The deal will see Zipvit supply the team which now includes 2008 Tour de France winner, Carlos Sastre and top sprinter Thor Hushovd, with energy and recovery drinks, gels and supplements.

What so different about the Cervelo Test Team? Well, the main thing is that it is a team funded and supplied by Cervélo and a number of top-end bike component manufacturers – Zip, Speedily, Victoria, 3T, Fizik, Castle and Rotor Bike Components – with the aim of not just winning races but also about involving top riders in product development and technical feedback. On top of that the riders will also participate in activities with customers, making the sport more accessible to cycling fans. 

Tony has been editing cycling magazines and websites since 1997 starting out as production editor and then deputy editor of Total Bike, acting editor of Total Mountain Bike and then seven years as editor of Cycling Plus. He launched his first cycling website - the Cycling Plus Forum at the turn of the century. In 2006 he left C+ to head up the launch team for Bike Radar which he edited until 2008, when he co-launched the multi-award winning road.cc - which he continues to edit today. His favourite ride is his ‘commute’ - which he does most days inc weekends and he’s been cycle-commuting since 1994. His favourite bikes are titanium and have disc brakes.