Today’s Stage 4 of the Giro d’Italia is being hailed as one that will be remembered for years and Velon, formed last year by 11 UCI WorldTour teams, had cameras on two riders’ bikes under the deal announced last week with organisers RCS Sport.

Those men were Ivan Rovny of Tinkoff-Saxo, and Lampre-Merida’s Xu Gang as the race headed from Chiavari to La Spezia, where young Garmin-Cannondale rider Davide Formolo took a fine solo win, his first victory as a pro.

It’s the third stage of the race in which on-bike cameras have been used – the first was Saturday’s team time trial into San Remo, when they were with Orica-GreenEdge rider Esteban Chaves.

The Australian outfit put in the fastest time to send Simon Gerrans into the maglia rosa, and although the overall lead has changed hand twice since, it’s stayed within the team, with Michael Matthews and now Simon Clarke taking their turns at the top of the GC.

Chaves himself now leads the best young rider classification.

There’s also film shot from bikes ridden by members of the Lotto-Soudal, Giant-Alpecin, LottoNL-Jumbo and Trek Factory Racing teams during Sunday’s second stage into the Ligurian capital, Genoa, where the sprint was won by Team Sky’s Elia Viviani.