A cyclist left disfigured when the steerer tube of a bike he had bought from Halfords allegedly snapped is suing the retailer for £1 million.

Joseph Love, then aged 19, suffered severe injuries to his face in the incident in Gravesend in February 2009 which he says have “wrecked” his life, reports Metro.

Gerald Martin QC, acting for Mr Love, told the High Court that the steerer tube of Mr Love’s £250 Saracen Raw 2 bike had sustained a “sudden and catastrophic failure,” with the cyclist hitting a crash barrier head-first.

He said: “We ask the court to bear in mind that Saracen marketing literature for the Raw 2 bicycle would lead an ordinary person to assume that fairly robust riding is to be expected – as it says, 'give the trails a kicking'."

Mr Martin claimed the bike was “defective at the point of sale.”

His client, now aged 24, said that the bike had been assembled and inspected by Halfords staff, and that it had also undergone a full service at the retailer with no defect found.

James Medd, acting for Halfords, described expert evidence prepared on behalf of Mr Love as “deeply flawed.”

The case continues.