Fresh from sweeping all before her at the Brits Duffy climbs aboard her bike to go and get some Diet Coke… Don’t get too excited though she also sings. Click on the story to watch the vid. Oh, you might want to hit the ‘mute’ key first.
Anyway, we’re not here to discuss the vocal merits, or otherwise of the Welsh songstress, but to figure out what sort of bike she is riding. It’s a singlespeed (natch), well she is a sophisticated young urban women of today etc, etc, and it looks like a fixed… at first we thought Charge Plug, but no it’s got drops on it… and those Plug Racers are silver not gold.
Our money is going on a Dolan track frame tricked out with a fancy paint job… two reasons really, it looks like more of a track bike than an actual urban singlespeed/fixed… and, more importantly it’s leaning against a Dolan when she first goes and picks it up. Cynical media types that we are we reckon that nothing is left to chance in this sort of ad (if you don’t believe us check out the unintentionially hilarious deconstruction of the ad by earnest advertising types on Youtube) including the chance for a bit of subliminal payback for the main bike supplier.
Anyway that’s what we think it is, but what do you reckon?

5 thoughts on “Duffy gets on her bike for Diet Coke”
Duffy On A Huffy Marketing Trick Missed
1″ threaded headset with chrome forks points to it being an old steel frame with track-ends bodged on, or some overpriced Japanese import made of gas-pipe, the front and rear brakes rule out the ‘proper’ track frame theory
:B
the Dolan (with most of the name over-stickered) is probably the art-directors personal hipster bike that he’s still pleasuring himself over about being in the ad
Duffy?
Read in The Metro that it was a body double who rode the bike in the ad. A bit of a dangerous activity for a pop star…
Not a fixed – clearly
Not a fixed – clearly freewheeling into the car park and past the aisles in the supermarket
Dolan?
I agree the one behind it is a Dolan… but Duffy’s looks like an old steel frame with Fakenger bits. It’s got v shaped lugs, brake mounts and what looks like an old 1 inch quill headset:
http://www.flickr.com/photos/davep_ssl/3310072904/
Duffy is on a fixie, for sure
Trouble is, she’s still fixed on that one, single, damn note.
Ham