Home
Creators say magazine's tone “will be like chatting to your fellow cyclists while you’re out on a ride.”...

This Friday 1 March sees the launch at London cycling café Look Mum No Hands of a new magazine, Simpson, focused on British cycling and which its creators say “will be like chatting to your fellow cyclists while you’re out on a ride.”

The first issue, costing £6, will go on sale from Monday 4 March initially only through the Simpson website, and includes a fan’s perspective of being in Paris for the last day of the 2012 Tour de France – an historic day for the country’s cycling as Bradley Wiggins became the first British winner of the Tour, with Mark Cavendish also taking the stage win while wearing the rainbow jersey.

It is, of course, the only other British male pro to have won that coveted garment on the road, Tom Simpson, who gives the magazine its title. “It was Simpson’s spirit and style, his legendary tenacity and his ability to suffer that endeared him to cycling fans everywhere as much as the trophies he won,” say the magazine’s creators.

“If this magazine comes to be regarded with anything like the fondness and respect still reserved for Tom Simpson more than 35 years after his death on Mont Ventoux, it will have achieved its aim,” they add.

Simpson promises to stand out from other cycling magazines, saying that it “won’t be a glorified product catalogue for unaffordable carbon dream machines.

“Here at Simpson, we’d rather be out cycling than drooling over bikes we will never ride - we hope to inspire you to feel the same way.

“If we recommend a product, it will be because 
we use it and love it, not because someone you don’t know wants us to market it to you. Simpson will be flannel-free; it will tell it like it is.”

The fact the magazine is entering a crowded marketplace and also at a time when online is competing with print isn’t lost on Simpson’s founder and creative director, Terry Hawes.

“Some people might feel this is an odd time to launch a print magazine when so many are struggling to survive,” he acknowledges.

“All I can say is that sometimes you have no choice about these things. I felt an irresistible urge to create the sort of cycling magazine I knew I’d read so I just went with that instinct. This magazine needed to exist. Sometimes it’s just best to go with your heart.”

You can keep up to date with news of the magazine through its website, which includes a rundown of the contents of Issue 1, its Facebook page, and a Twitter feed.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

37 comments

Avatar
northstar [1108 posts] 2 years ago
0 likes

I think they might have overshot their market here

Avatar
James Warrener [1080 posts] 2 years ago
0 likes

Magazines are springing up all over the shop...

Avatar
Chris James [364 posts] 2 years ago
0 likes

'the launch at London cycling café Look Mum No Hands'

That and the title of the mag says all I need to know.

Avatar
Simmo72 [584 posts] 2 years ago
0 likes

I for one am sick of looking at cycling magazines full of £5000+ carbon frames and articles on 'how to train' and 'perfect bike setup'recycled every 6 months. If this has the fresh approach they say then I'll give it a go.

Avatar
dullard [140 posts] 2 years ago
0 likes

It "will be like chatting to your fellow cyclists while you’re out on a ride". I seriously doubt that. Last thing I want to talk about while riding my bike is bikes.

Avatar
mbrads72 [163 posts] 2 years ago
0 likes
dullard wrote:

It "will be like chatting to your fellow cyclists while you’re out on a ride". I seriously doubt that. Last thing I want to talk about while riding my bike is bikes.

I ride alone. The conversation is amazing.

Avatar
dullard [140 posts] 2 years ago
0 likes

@mbrads72 - indeed, but is it about bikes? Or do you get stuck in to the meaning of life...?

Avatar
crazy-legs [704 posts] 2 years ago
0 likes
Quote:

“It was Simpson’s spirit and style, his legendary tenacity and his ability to suffer that endeared him to cycling fans everywhere as much as the trophies he won

while dosed up on amphetamines and alcohol (to finish the sentence).

I'm going to launch a magazine called "Armstrong" with the same description.
It'll be a winner.  3

Avatar
TheSpaniard [89 posts] 2 years ago
0 likes

Agree with Chris James.

What a load of pretentious crap. It'll only be read by the plonkers in cycling caps that go to Look Mum No Hands.

And £6?! I think I'll stick to "talking to my fellow cyclists while I'm out on a ride".

Avatar
chris75018 [99 posts] 2 years ago
0 likes

I hope the articles in the mag are a bit more gripping than the one on the website about how t-shirts are made.  37

Avatar
james mckay [15 posts] 2 years ago
0 likes

six quid, 'ang about!

Avatar
Hicksdesign [11 posts] 2 years ago
0 likes

Gosh, awful lot of negativity for something that no one has read yet. I'll get the first issue and see what it's like.…

Avatar
farrell [1950 posts] 2 years ago
0 likes

I'll definitely be buying this.

And by buying it, I mean reading it when I'm in the supermarket and putting it back on the shelf unless there is a decent freebie on the front.

Avatar
Some Fella [890 posts] 2 years ago
0 likes

One for the Rapha boys this one i think.
I think ill stick to reading http://www.spincyclemag.com/ for free.

Avatar
KiwiMike [1074 posts] 2 years ago
0 likes

...so it'll be like Cyclist mag (which is ace, methinks) but only about the UK. So lots of photos of rides including busy, crap roads and 'climbs' that last about 10 minutes. And no tech stuff. And possibly as impenetrable as Rouler. Possibly printed on nice paper like The Ride, but without the keepsake-ish-ness.

Wait, it's just for the coffee tables at Look Mum No Hands et al? Ah. Gotcha.

(and like the chats I have on my rides? you mean full of politics, finance, teenager-mismanaging, how the LBS recommended the wrong tyres, etc? wow.)

They should put the first issue online for free as a sample. If I cannae flick through it on a newsstand it has no chance.

Avatar
pdows47 [101 posts] 2 years ago
0 likes

My mid ride conversations generally revolve around uni, how much work we have, how we really shouldn't be out with imminent deadlines etc. But then again, riding with a university club does slightly skew my view on this :-P

Avatar
Martin Thomas [377 posts] 2 years ago
0 likes

Time to reveal myself as Simpson's deputy editor. Thanks for the article, Simon, and for your comments, everyone. Hicksdesign, you're my new best friend  1 Farrell, you won't find Simpson in supermarkets cos we've funded it ourselves and thus have the smallest print run in the history of publishing. We're working on our distribution network now - think bike shops, cafes clubs etc rather than WH Smith - but the first issue will only be available from the website or by coming along to the really-not-all-that-pretentious LMNH on Friday. (Actually I think it'll also be available in Condor Cycles too). Hope to see some of you there. If you make it, come and say hello. I'll be the tall bald bloke wearing a Simpson T-shirt.

Avatar
pwake [374 posts] 2 years ago
0 likes

Martin Thomas, I wish you luck with this venture and hope there is a niche for your mag. We have a magazine called 'Peloton' here in the States, which sits somewhere between Bicycling and Rouleur, amybe your mag can be the UK equivalent.
One thing though... that name! Why name the magazine after a rider who was a liar and a cheat? (I'm a Brit BTW so this isn't sour grapes from a Yank about LieStrong).

Avatar
Martin Thomas [377 posts] 2 years ago
0 likes

Thanks for the good wishes pwake - I'm sure I've seen Peloton on the newsstands over here...maybe it's a Comag thing? I'll check it out properly the next time I see it.

Re the name: much as I hate to pass the buck on such a fundamental question, you'd need to ask Terry (whose brainchild this is) but I don't think that's primarily what Simpson is remembered for. And hey, if we were to strike from history all the cycling heroes of the 20th century who were lying and cheating because of drug use, who would we be left with?

Alternative answer: we are inveterate liars, cheats and drug-takers. Somehow the legend of Tom Simpson really spoke to us.  1

Avatar
Simon_MacMichael [2443 posts] 2 years ago
0 likes

Peloton is sold in WH Smith.

Also available on sub - in fact I'm pretty sure my print and online package is less than my sub to electronic only version of a certain UK professional cycling magazine  3

Avatar
Colin Peyresourde [1636 posts] 2 years ago
0 likes
Martin Thomas wrote:

Time to reveal myself as Simpson's deputy editor. Thanks for the article, Simon, and for your comments, everyone. Hicksdesign, you're my new best friend  1 Farrell, you won't find Simpson in supermarkets cos we've funded it ourselves and thus have the smallest print run in the history of publishing. We're working on our distribution network now - think bike shops, cafes clubs etc rather than WH Smith - but the first issue will only be available from the website or by coming along to the really-not-all-that-pretentious LMNH on Friday. (Actually I think it'll also be available in Condor Cycles too). Hope to see some of you there. If you make it, come and say hello. I'll be the tall bald bloke wearing a Simpson T-shirt.

Haha - Chapeau Martin. Hopefully, there will be a few red faced people out there following what I deem to be their prejudiced remarks (but who doesn't have prejudiced thoughts running through their head). The site looks good. I think the look appears to be appealing to gentrified cyclist and to that extent probably those that wear Rapha and/or ride a fixie.

There are a number of new magazines which have angled away from the mainstream magazines which do nothing but print training guides 'For your first 100!' and 'Bikes for less than 1k', which I think do nothing to progress cycling.

I do however like the new 'Cyclist' magazine. Though I wish they had more extensive information on their continental rides. Or information about epic UK riding areas.

Anyway I wish you all the best, and look forward to seeing your magazine around.

Avatar
antonio [1103 posts] 2 years ago
0 likes

I bought the new mag 'Urban Cyclist' first edition, being a fixed week nut I looked forward to the issue two. I paid £4,50 for the first issue but when I found the issue two was £6.00. my interest waned on the spot. The point made about mags being filled with nothing but stuff we can't afford hits the spot, but I love pressing my nose up to the shop window, as I did as a kid wondering what I could afford next with my paper delivery money.

Avatar
TurboJoe [69 posts] 2 years ago
0 likes

My sentiments exactly crazy-legs!

Beat me to it.

Avatar
onlyonediane [156 posts] 2 years ago
0 likes

Oh dear,another magazine to read and hopefully not subscribe too, procycling, rouler and cyclist on subscription ! Oh and there is cyling weekly from the news stands. Good grief, is there a clinic I could subscribe to or should that be check into. Also there is the small matter of actually riding the bike from time to time! Anyway, I wish the new magazine well.

Avatar
BBB [295 posts] 2 years ago
0 likes

The best non-BS magazine I've come across is Bicycle Quarterly - http://www.bikequarterly.com/about_BQ.html

Ok, there is some retro/vintage stuff there that may put off some carbon-brainwashed 23mm folks but there are also many tech articles about rolling resistance, effect of bicycle weight on performance etc.

Avatar
TheDoctor [149 posts] 2 years ago
0 likes

So you named it after a drug cheat, good luck with that  39

Avatar
Martin Thomas [377 posts] 2 years ago
0 likes

Thanks onlyonediane & Colin. I appreciate the kind wishes.

Avatar
nostromo [55 posts] 2 years ago
0 likes

Good luck Martin, launching new magazines is a helluva ride. If you can find your niche and cover your costs, you'll be doing well.

My advice would be too have an online or app version in development as a backup (if you haven't done so already).

I shall buy a copy from the website.

Avatar
aslongasicycle [380 posts] 2 years ago
0 likes

Sounds spiffing to me. Plus I'm a Nottingham racing lad in my youth, so Simpson's grand. I wish I could come along to LMNH but I'm on way to City Cross.

It's so terribly easy to knock things. And so very very hard to create things and see them to fruition. Even if I didn't like your mag I'd always respect that.

Avatar
Martin Thomas [377 posts] 2 years ago
0 likes

Thanks nostromo & aslongasicycle - online/app version had crossed our minds. If only we didn't have the pesky day jobs...

Pages