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Riders from team sponsored by Oakley and Ana Nichoola showcase riding around London

We’ve reviewed kit before from women-focused clothing and accessory brand Ana Nichoola, but what you may not know is that when not designing items aimed at female riders, the brains behind the brand, Anna Glowinski, will more likely than not be riding her bike.

Competing across a range of disciplines, Anna is just one of the members of the MuleBar Girls team, sponsored not only by the energy food supplier but also by AnaNichoola itself and eyewear brand, Oakley.

Now, MuleBar Girls has teamed up with Liam Murphy Films to produce a film about riding in their home city, London.

Glowinski says that “the girls wanted to produce a lifestyle video to show their world and how cool it is to be a female bike rider,” and the result is a nicely executed short film that highlights not only their love of the bike, but also their sense of style.

“This is not a run-of-the-mill film about bike riding,” adds Glowinski – “it is a film about bike loving.

Ladies Pursuits from liammurphyfilms.com on Vimeo.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

9 comments

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botoxking [31 posts] 4 years ago
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this isnee botoxking it's loaf83 (a woman speaking a man's pseudonym ah how little has changed!) ha - this is EXACTLY what we what: stylish clothes, kit, and videos to inspire women by women (and men!). more please!!!! ps. do you want to sponsor the female tour of britain?!

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Tony Farrelly [2868 posts] 4 years ago
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I didn't know there was a female Tour of Britain…

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dullard [140 posts] 4 years ago
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“This is not a run-of-the-mill film about bike riding,” adds Glowinski – “it is a film about bike loving."

What? There are bikes in the film?

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Gkam84 [9086 posts] 4 years ago
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dullard wrote:

“This is not a run-of-the-mill film about bike riding,” adds Glowinski – “it is a film about bike loving."

What? There are bikes in the film?

Just what i thought, i see a couple of bikes, but not shown, not seeing the "cool" things that the email said

I just see some attractive women on bikes  4

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alanmalarkey [5 posts] 4 years ago
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good video girls, cool cycling  1 1

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liz.farrelly [16 posts] 4 years ago
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Love the "fanny cam" view.....  4

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Low Speed Wobble [155 posts] 4 years ago
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I bet not one of these girls would have my dinner on the table when i got home at night. Not one.

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Campag_10 [153 posts] 4 years ago
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The women featured must be very satisfied with how the film showcases them. I'm not sure if it shows how cool it is to be a female bike rider.

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OldRidgeback [2620 posts] 4 years ago
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I know that velodrome, be good if there had been a few shots of them going high on the banking even if it isn't the fastest line, spectacular overtakes though. Pity the girls didn't get some footage taken at the BMX track nearby, at least one of the girls knows how to jump as can be seen from the MTB shots. The BMX bike pictured (briefly) looks as if it'd be better suited to a skatepark than the track though so maybe the video could've had some footage from Stockwell skatepark or the South Bank instead? Shooting images of them in the graffiti tunnel at Waterloo was a neat idea too - smells in there though.