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Italian sprint legend in publicity stunt for latest addition to his MCipollini bike range

Italian sprinting legend Mario Cipollini has posted a picture of himself nude on the bicycle sporting nothing but a helmet, sunglasses, mitts, socks and shoes – and it’s not the first time he’s done it.

When he posted a picture of himself in the buff to Facebook in February last year, it was to make a point to people who had criticised him for not wearing a helmet while riding in social media posts.

> Mario Cipollini baits helmet lobby - by wearing one, and nothing else

His latest picture, posted to Instagram yesterday, is a teaser for a forthcoming addition to his MCipollini range of bikes.

 

Ci siamo messi a nudo ... E tra poco sveleremo anche lei

A post shared by Mario Cipollini (@mario_cipollini) on

The frame of the bike itself is blanked out, with Cipollini adding a caption that translates as: “We got naked – and soon we’ll reveal her, too” (the Italian word for bicycle, bicicletta, being feminine).

Cipollini, who once said that if he weren't a cyclist he'd have become a porn star, turned 50 in March and the latest photo shows that he still has the imposing physique that took him to victories in the world championship and races including Milan-San Remo, as well as 57 Grand Tour stage wins, 42 of those in the Giro d’Italia alone.

As for his new bike, we’re guessing that will be unveiled at Eurobike in Germany, which starts on 30 August.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

22 comments

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atlaz [247 posts] 1 week ago
0 likes

I saw the same photo earlier this week only he was wearing shorts in it. My guess is the nude arse is photoshop generated. 

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reliablemeatloaf [64 posts] 1 week ago
2 likes

As someone that works with Photoshop, I think it is much easier to put shorts ON someone rather than try to make them naked. The nuances of shadow on the human form are harder to do...

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handlebarcam [1011 posts] 1 week ago
8 likes

I haven't seen a prick so overexposed while riding a bicycle since Alan Sugar was last snapped out on his Pinarello.

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Yorkshire wallet [1249 posts] 1 week ago
1 like

Looks like he's on the Ferrari diet.

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atlaz [247 posts] 1 week ago
0 likes
reliablemeatloaf wrote:

As someone that works with Photoshop, I think it is much easier to put shorts ON someone rather than try to make them naked. The nuances of shadow on the human form are harder to do...

 

Check his instagram out... 

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HalfWheeler [620 posts] 1 week ago
0 likes

Put them away love...

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Boss Hogg [104 posts] 1 week ago
4 likes

Cipo is the man!

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Leviathan [2667 posts] 1 week ago
6 likes

Isn't amazing how much skinsuit technology has come on.

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lllnorrislll [1 post] 1 week ago
1 like

Is this something to do with helmets?

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Paul J [936 posts] 1 week ago
0 likes

Still on the HGH...

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theironduck [54 posts] 1 week ago
2 likes

Sweaty helmet thread =>

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Disfunctional_T... [195 posts] 1 week ago
0 likes

Looks like him and Scooby from youtube have a same pharmacist:
https://www.youtube.com/user/scooby1961

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StraelGuy [960 posts] 1 week ago
0 likes

His bum definitely looks photshopped, there are two little divots that don't look right. One at the nose of the saddle and one just above it . Plus, his bum has a strange purpley-blue tinge to it and the rest of the photo doesn't look that cold.

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Alessandro [126 posts] 1 week ago
10 likes
StraelGuy wrote:

His bum definitely looks photshopped, there are two little divots that don't look right. One at the nose of the saddle and one just above it . Plus, his bum has a strange purpley-blue tinge to it and the rest of the photo doesn't look that cold.

You've been looking at this photo a leeeeeedle too closely. 

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davel [1490 posts] 1 week ago
1 like
StraelGuy wrote:

his bum has a strange purpley-blue tinge to it and the rest of the photo doesn't look that cold.

First thing I thought when I saw the photo: no way SuperMario doesn't have an even, all-over tan.

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ChrisB200SX [432 posts] 1 week ago
0 likes

Beast. Impressed with his response to those criticising him for not wearing a helmet.

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RoboRider21 [22 posts] 1 week ago
1 like

Needs to be careful with where that saddles going...

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Colin Peyresourde [1815 posts] 1 week ago
4 likes
atlaz wrote:
reliablemeatloaf wrote:

As someone that works with Photoshop, I think it is much easier to put shorts ON someone rather than try to make them naked. The nuances of shadow on the human form are harder to do...

 

Check his instagram out... 

....and they are not the same picture.

As the man says it's not photoshopped.

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madcarew [379 posts] 1 week ago
3 likes
StraelGuy wrote:

His bum definitely looks photshopped, there are two little divots that don't look right. One at the nose of the saddle and one just above it . Plus, his bum has a strange purpley-blue tinge to it and the rest of the photo doesn't look that cold.

Completely different photos. in one he's on the drops, in the other he's on the hoods. No reason to suspect it's not as he says

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TheCyclingRooster [32 posts] 1 week ago
0 likes

At pushing the door of 72yrs young I don't have the muscle structure any more that I once had albeit I still ride my road bikes whenever I can.

When I was a mere 50yrs old I could well have given this guy a run for his money in the cycling soft-porn stakes even if I couldn't match his cycling achievements.

Unfortunately I no-longer ride my own persoanal Italian beauty - a Benotto Modelo 850 - Italian not Mexican.

I however still also ride a Bianchi Via Nirone 7 Alu Carbon.

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Mad cuclist [16 posts] 1 week ago
0 likes

Who gives a shit? He's not that hot! 

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Craftworks [23 posts] 1 week ago
0 likes

 Thought I logged into my Road.cc account, not anti cycling Daily Mail...See you next year Road.cc