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Public information spot aims to encourage motorists to share space with cyclists

Remember the road safety video from Norway we posted last year featuring former world champion Thor Hushovd? Well, here’s another one from the Scandinavian country, this one not featuring a star cyclist but instead a motorist who takes his aggressive behaviour into the supermarket as he pushes his trolley around, mobile phone glued to his ear.

The message from the video, produced for Norway’s transport ministry, is that you share space with people elsewhere, so it should be no different if you’re behind the wheel of a car and sharing space with cyclists – thanks to road.cc user Chris Whitehouse for spotting it.

If you missed the Hushovd video, which mixes examples of bad driving with bad cycling, here it is again.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.