23-year-old who leads Cannondale Pro Cycling at the Giro stars in opening film from team's new series...

We mentioned last week about Cannondale Pro Cycling's new video series, Chronicles of the Green Machine, and here's the first episode in the series, starring Moreno Moser, who on Friday starts the Giro d'Italia where the team is led by two-time champion Ivan Basso.

The series takes a lighthearted look at the backgrounds of the team's riders and what they get up to when off the bike. In Moser's case, there's a strong artistic bent, whether that be through drawing or playing music.

Given his family background - his uncle Francesco won the Giro d'Italia and World Championship road race, and his father and two brothers have also ridden professionally - it was inevitable that the best way the 23-year-old would find a way of expressing himself was on the bike.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.