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Paris Roubaix is more than a monument of the bike racing season it's also a monument of the bike racing merchandise season too a cornucopia of cobble related tat plus the odd gem. Here's some gems…

This year’s ​Paris-Roubaix is just around the corner(Sunday, 9 April 2017) so let’s take a look at some of the products out there that celebrate the most famous cobbled classic. 

 

Whitstable L’Enfer du Nord T-shirt £22.99

Whitstable lenfer-du-nord-original-tshirt433 (1).jpg

Whitstable lenfer-du-nord-original-tshirt433 (1).jpg

This new design is screen printed using water based inks on a slim fitting charcoal grey T-shirt. If you don’t know, ‘L’Enfer du Nord’ translates as ‘The Hell of the North’, a nickname that has been given to Paris-Rouaix since just after the First World War.

 

Neil Stevens Paris-Roubaix print £32

Stevens Paris_Roubaix_Cycling_Print.jpg

Stevens Paris_Roubaix_Cycling_Print.jpg

There are quite a lot of Paris-Roubaix prints out there. This one, A3 size, is giclee printed on high white smooth 315gsm uncoated paper.

 

The Men of Paris-Roubaix: A Sartorial Portrait Book £12

Paris Roubaix Sartorial.jpg

Paris Roubaix Sartorial.jpg

This book from Rapha contains photography of some of the early riders of Paris-Roubaix, reproduced from the archives of the French National Library. You can detach each of the 21 portrait photographs to display them separately. 

 

Velolove Paris-Roubaix T-shirt £25 

Velolove-Paris-Roubaix-Organic-T-Shirt-T-shirts-Navy-White-Red-TM-ROUBAIX-NAVY-Small-3 (1).jpg

Velolove-Paris-Roubaix-Organic-T-Shirt-T-shirts-Navy-White-Red-TM-ROUBAIX-NAVY-Small-3 (1).jpg

This organic Indian cotton T-shirt comes in a standard fit. Velolove offers T-shirts featuring other famous races too, including Milan-San Remo and the Tour of Flanders.  

 

Retro Two Paris-Roubaix Alcyon Bicycles £49.95

Paris-Roubaix_Jsy-2_copy_1024x1024.jpg

Paris-Roubaix_Jsy-2_copy_1024x1024.jpg

There aren’t as many Paris-Roubaix jerseys out there as you might expect, although this one featuring the name of the historic Alcyon brand is still available if you look around.

 

Paris-Roubiax iPhone cover £20.49

Phone cover.jpg

Phone cover.jpg

This i-Phone cover features a cobble design in French Tricolor colours. It’s available for various different versions of iPhone.

 

Paris-Roubaix Challenge €20-€55

Journos on the cobbles.jpg

Journos on the cobbles.jpg

You can still enter one of the Paris-Roubaix Challenges that are run by race organiser ASO on Saturday, 8 April 2017, the day before the professionals race. Event distances are (43 miles), 145km (90 miles) and 172km (107 miles). 

Paris Roubaix 2016 Arenberg  - 2.jpg

Paris Roubaix 2016 Arenberg - 2.jpg

Alternatively, you can ride the long-standing Vélo Club de Roubaix’s Paris-Roubaix Cycletourisme over the race route, although you’ll have to wait because the event is held every two years and the next one isn’t until June 2018. 

Mat has worked for loads of bike magazines over 20+ years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for eight years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.

2 comments

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Valbrona [193 posts] 4 months ago
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So, how many of these products - if any - are in breach of ASO's merchandising agreements?

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StraelGuy [960 posts] 4 months ago
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Most of them I suspect... That Alcyon jersey is awesome though. If you order it from the States it's available with a black, rather than purple, background.