Strava

Strava is a route-planning and activity recording app used by millions of cyclists across the world. It launched in 2009. in 2020 it passed 3 billion activity uploads.

Strava’s smartphone app is commonly used to record rides and other activities, although it’s also possible to sync to Strava from Garmin, Wahoo, and many other GPS devices. The Strava app uses ride data to build leaderboards of user-generated segments (pre-defined sections of route) with the fastest time given the title of KOM (King of the Mountain) or QOM (Queen of the Mountain)

Strava’s premium offering, Strava Summit, includes a range of extra features including a tracking beacon, fitness analysis, training plans and more. 

The real prize? Tadej Pogačar took 362 Strava KOMs during the Tour de France

Strava says Tour peloton set 1,809 new segment bests during the Grand Tour, dropping dreaded 'Uh oh!' emails into amateur riders' inboxes across France

Tue, Jul 29, 2025 12:19
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“We won’t sugar-coat it – we received lots of pushback”: Strava restores old URL links after backlash – as social fitness giant says controversial policy stopped spam problem “getting out of control”

“We recognise not everyone (who are we kidding – no one) was happy with our decision to temporarily disable links, but we believe it was best for the product and community in the long term”

Fri, Jul 11, 2025 15:39
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Security fears as Swedish PM’s home address leaked by bodyguards sharing cycling and running routes on Strava

Bodyguards shared information linked to Ulf Kristersson’s location, movement, and routes at least 35 times on the popular activity tracking and sharing app

Wed, Jul 09, 2025 12:14
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Tadej Pogačar shares Tour of Flanders destruction on Strava… and doesn’t get flagged this year

World champion's mind-blowing solo victory shared on Strava and he's unsurprisingly swept up almost all the main climbs' KOMs

Mon, Apr 07, 2025 08:43
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Absolute belter or explosion at a paint factory? Lotto’s striking new kit divides opinion; “Rubber on rubber for that friction feel”: How NOT to fit brake pads; Tadej Pogačar blitzes iconic Paris-Roubaix Strava KOMs + more on the live blog

Another sunny live blog on the way, with Dan Alexander in the hot seat for all your cycling news, reaction, silliness, and more as we edge towards the weekend

Thu, Apr 03, 2025 08:15
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How accurate is Strava estimated power? Comparing Strava watts with ‘real’ watts from a power meter

Is Strava's estimated power feature really a worthy substitute for a power meter? Let's do some tests to find out

Fri, Mar 14, 2025 16:50
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Strava users can add links again as social fitness giant apologises for “disruptive” policy

Ride-sharing app hails "significant improvements" to spam detection and prevention systems which have enabled return of URL links across activities, profiles, events and clubs

Tue, Mar 04, 2025 11:08
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Lost your KOM? Strava cracks down on leaderboard “violations” to keep segment competition fair, plus Rapha re-engineers Pro Team Bib Shorts with help from Lachlan Morton, Jorvik Tricycles goes hybrid, AI coaching, new BBB sunglasses + more…

All the hottest new tech we've spotted this week, including stuff from Strava, Rapha, BBB, Vekta and more...

Sat, Mar 01, 2025 12:00
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Strava 2026 rejects call to remove Richmond Park and Regent’s Park cycling segments, insists critical Royal Parks “have directly acknowledged Strava is not root cause of issues”

As charity that runs London's Royal Parks calls for new laws and stricter rules for cyclists, Strava argued removing segments "would not accomplish" Royal Parks' "intent to reduce cycling competition"

Fri, Feb 07, 2025 10:24
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We’re fed up of subscribing to be a cyclist — how much does cycling really cost in 2025?

After the announcement that pro cycling coverage will be moving to TNT next month (who charge £30.99 a month for a subscription) we thought we'd see how much we could save off our cycling-related subscriptions

Wed, Jan 29, 2025 16:05
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