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Fantasy Cycling
However, a road safety expert stressed that “helmets alone do not prevent crashes” and called on the government to invest in safe cycling infrastructure
The presenter revealed he did not ask the police to pursue charges against the driver responsible as: "We all make mistakes, don't we?"
"It would be fair to say our latest reader survey, on whether cycle helmets should become compulsory, elicited a strong response," the organisation concluded after just 14 per cent of respondents agreed with the proposal
"If mandatory safety measures are acceptable for car drivers, they should surely be acceptable for cyclists"
"Don't be like Ted, wear a helmet on your head!" the video says, but some have told the road safety organisation it would be better off "tackling road danger at source"
Conservative politician Mark Pawsey was backing a campaign led by his constituent, Oliver Dibsdale, who suffered a serious brain injury after falling from his bike in 2015
Government initiatives promoting cycling and the rise in road injuries are some of the factors fuelling demand for helmets, according to a new report
The Dutch team has teamed up with helmet supplier Lazer to produce a unique design on which “healthy brains are clearly visible”
Coinciding with Brain Awareness Week, Endura will auction the four helmets for The Brain Charity, with the cyclewear brand hoping to "encourage the entire cycling community" to wear helmets
“Don’t be a helmet, wear a helmet,” says the presenter – but what’s the evidence behind the slogan?