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Bicycle Association boss outlines why it's important for trade to get behind Bike Week (video)Mark Bickerton from the Bicycle Association crdit Carlton Reid.jpg

Bicycle Association boss outlines why it's important for trade to get behind Bike Week (video)

Industry doubles its investment in this week's event to plug funding shortfall created by axing of Cycling England...
by Simon_MacMichael
Mon, Jun 20, 2011 12:26
0

Team Green Britain Bike Week is now in full swing – you can find details of events close to you on its dedicated website – but the demise earlier this year of Cycling England caused a funding gap that has been plugged by the bike industry through Bike Hub, which has doubled its funding of the annual event from £30,000 to £60,000.

Added to the £200,000 provided by sponsor EDF Energy, that gives Bike Week a decent budget to promote the use of bicycles. In this short video filmed at last week’s All Parliamentary Cycling Group ride by Carlton Reid of BikeBiz and Quickrelease.tv, Bicycle Association President Mark Bickerton outlines why the industry feels that is a worthwhile investment, why it’s important to get more people on their bikes, and the impact of the weather on bicycle sales.

 

Cycling England
Bike Week
Bicycle Association
Simon MacMichael

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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