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British Cycling to launch replica Team GB kit ahead of London 2012British Cycling Logo

British Cycling to launch replica Team GB kit ahead of London 2012

Eight-item range goes on sale soon, preview at Manchester World Cup
by Simon_MacMichael
Thu, Feb 10, 2011 10:38
12

British Cycling has announced that it will be releasing a range of replica kit to enable the country’s cyclists to fly the flag in the run-up to the London 2012 Olympics.

Produced by Adidas, the eight-item range “will be designed using team specification, technology and styling,” says British Cycling, made from the same material and with similar performance to that worn by the country’s top riders.

Items will include short and long sleeve jerseys, the latter with a fleece inner, wind vest, bib shorts, gloves, socks and cap, together with a child’s cycling jersey.

British Cycling says that the kit “will be available from a number of well-known cycling retailers,” and there will be “sneak preview” of it at the fortchcoming Manchester Track Cycling World Cup on 18-20 February.

Full details of pricing and retailers will be released shortly, and one of the sales outlets will be Wiggle, where British Cycling members will benefit from a discount when buying items.

 

Team GB
British Cycling
London 2012
replica kit
Simon MacMichael

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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12 comments

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KirinChris | 13 years ago
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On the up side... it sends a message of support to the team, raises some money for cycling, and builds the profile of cycling in the public eye and press.

On the down side... the people wearing it weren't in the team.

Gee, let me think about that for a while.

If you don't like it then look at it in the same way as people who wear TDF leader jerseys.
Is there anything more irresistable and ultimately satisfying than chasing and catching some tosser wearing the KoM jersey as he labours up a 6% gradient.

And if you really, really don't like it then look at it like Livestrong bands, or the Daily Mail. A useful way to identify people you don't want to be around.

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mandelstam | 13 years ago
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I can't see what the problem is... But I do get a bit edgy seeing people in the yellow, gold, pink etc jerseys. I mean would you go out with your fake olympic medal on?
Anyhoo life goes on...

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spaceyjase | 13 years ago
0 likes

I'll give it a go. I'm typically invisible on the bike anyway so nobody is going to notice the 2012 kit.

Awesomelols @Simon_MacMichael. I doff my lid to you sir.

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James Warrener | 13 years ago
0 likes

I love it!! I would wear one because I am patriotic.

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simonmb replied to James Warrener | 13 years ago
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jimmythecuckoo wrote:

I would wear one because I am patriotic.

'Patriotic' isn't the first word that springs to my mind Fella 10

I think support for BC is all very well, and I could see even myself wearing a stylishly designed BC Supporters polo shirt on the right occasion, but the possibility of seeing cyclists pounding the roads dressed top-to-toe in this kit is as ridiculous as seeing pub soccer teams turning out on a Sunday morning up and down the land in replica England strip 24

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andylul | 13 years ago
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...and there you are:

http://www.bikebiz.com/news/read/british-cycling-and-adidas-reveal-offic...

Pass my fags, my pint and my copy of the Sun - I'm off for a bike ride - better shave off my sideburns in case I'm mistaken for Wiggo, though.

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Mat Brett | 13 years ago
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Love your work, Simon

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Simon_MacMichael | 13 years ago
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It'll be like football soon, when any fat old chav who's fond of the beer and cigs can pull on an England shirt.

And the fans then go out and buy the replica kit with his name on the back 3

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James Warrener | 13 years ago
0 likes

Sounds like Bike Radar on here all of a sudden... the old replica kit debate !

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simonmb | 13 years ago
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No one ever looked good in National kit unless they'd earned the right to wear it.

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Trev Allen replied to simonmb | 13 years ago
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simonmb wrote:

No one ever looked good in National kit unless they'd earned the right to wear it.

So so true....

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andylul | 13 years ago
0 likes

If it's anything like the 2012 stuff Adidas have already put out, it'll be sh*te...

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