La Vuelta, not sponsored by Watchfinder

The intro credits for the Tour of Britain itv4 show still has the dependable Sora groupset though

They're currently sponsoring motorsport on C4. There's no getting away from them.

I can't remember the content of the ads, but I *think* it involves a bloke in a diesel Golf estate driving very slowly through an Ikea car park while checking the time on a massive, vomitous watch.

At least you can polish your bikes or maybe ride them. What do you do with expensive watches ?

I was tempted to look at the Watchfinder website. Some fine pieces there, but it raises the question. If you have £1500 to spend on a watch why aren't you buying n+1 bikes with it?

Slow beardy man was bugging the hell out of me.

Thank fuck for that!!!!

Its not the cheap ass bike they used that bothers me its the fact they couldnt afford a proper slow mo clip so just ride and shift very slowly instead

Now just have to get rid of their sponsorship of car programs in their rented Lambo that they film very slowly too