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Lord Sugar

Claude Littner

Apprentice star Claude Littner reveals he almost lost leg in e-bike crash

Doctors initially thought they would have to amputate limb but managed to save it

Thu, Jul 08, 2021 13:53
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Alan Sugar with his custom Pinarello (image via Twitter).jpg

Alan Sugar heads out on his Pinarello Nytro just eights weeks after knee replacement

The business magnate and Apprentice star say's he covered 20 miles on his e-road bike just eight weeks after a knee replacement

Thu, Nov 21, 2019 13:25
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Lord Sugar flies the flag (via Twitter).jpg

Lord Sugar flies the flag in Florida – with custom Pinarello bike and Assos jersey

Has the Remain campaigner hopped onto Theresa May's "red, white and blue Brexit" bike?

Thu, Dec 08, 2016 14:27
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Cycling Apprentice (BBC1 video clip).PNG

Cycling takes centre stage on BBC1’s The Apprentice on Thursday night

Next episode sees teams help entrepreneurs crowdfund projects and bring products to market ... we'll be watching through our fingers going by the preview clips

Wed, Nov 02, 2016 19:33
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Alan Sugar with his custom Pinarello (image via Twitter).jpg

Lord Sugar says 99 per cent of cycling ‘accidents’ in London could be avoided with more ‘situational awareness’ from cyclists

“I have a very simple principle when I’m on my bike. Any car in front of me, any car on the left or on the right is going to kill me”

Wed, Nov 25, 2015 10:52
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Alan Sugar with his custom Pinarello (image via Twitter).jpg

Lord Sugar picks up new Pinarello… then moans about being stuck in his limo in traffic due to Cycle Superhighway works

Suggests that Boris Johnson needs “a whack”

Tue, Nov 24, 2015 10:23
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Lord Sugar at the Cycle Show (copyright Simon MacMichael).jpg

“You’re nicked!” Lord Sugar sparks debate on whether cyclists should carry compulsory ID

Government says no plans to follow regime operating in countrires such as US during debate on pavement cyclists

Fri, Dec 09, 2011 09:15
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Lord Sugar © Simon MacMichael.jpg

Lord Sugar gives away a Pinarello

Bike part of a "golden ticket" style book promotion stunt

Tue, Oct 26, 2010 10:31
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Lord Sugar at the Cycle Show (copyright Simon MacMichael).jpg

Friday Caption Competition

You're hired to put the words in Lord Sugar's mouth...

Fri, Oct 08, 2010 11:20
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Pinarello Prince of Spain.jpg

Alejandro Valverde – You’re Fired!

Not really - but we know just the man to slip him the P45 if Caisse d'Epargne decide to sack him

Fri, Jun 11, 2010 14:52
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