Evans Cycles has confirmed that it has ceased advertising with the Daily Mail, Daily Exprees and The Sun in a move that has seen it attract praise on social media from past and present customers.
The business announced its decision on Twitter in response to a request last week from the campaign group Stop Funding Hate, which lobbies businesses to stop advertising with the media outlets due to their often vitriolic anti-immigrant articles.
Will @EvansCycles decide to ride above hate? #Startspreadinglove https://t.co/IW7Y2LbD9a
— Stop Funding Hate (@StopFundingHate) September 15, 2017
Great news! @EvansCycles have announced that they are blocking online ads with the Sun, Mail and Express! https://t.co/0ZxUXE58X9
— Stop Funding Hate (@StopFundingHate) September 18, 2017
Evans subsequently said that the editorial content of the three newspapers was contrary to its “core values.”
Needless to say, the content highlighted on these outlets go against our core values as a business. We’re all for #StartSpreadingLove.
— Evans Cycles (@EvansCycles) September 18, 2017
A number of people took to Twitter to commend the company on its decision.
Well done @EvansCycles ! You just got a customer back (fwiw: former triathlete, multi-modal commuter, 8-12 bikes depending how you count!)
— oscarfranklin- 48% (@OscarNMFranklin) September 18, 2017
Brilliant news! @Evanscycles are TERRIFIC! My ONLY online cycle store now. @StopFundingHate https://t.co/K1DhFsjLgI
— MintyMat(@MintyMat) September 18, 2017
Founded in south London in 1921, Evans Cycles is now majority owned by ECI Capital Partners.
It joins businesses including broadband and mobile provider The Phone Co-op, health and beauty retailer The Body Shop and lifestyle retail brand Joy in supporting the Stop Funding Hate campaign.
78 thoughts on “Evans Cycles stops advertising with Daily Mail, Sun and Daily Express”
This is a very very good news
This is a very very good news story. Kudos to them.
Well done Evans! An
Well done Evans! An excellent decision which I hope will lead to more customers and a better reputation for your brand.
Excellent news, now the
Excellent news, now the cycling community need to back Evans by purchasing something.
Great news, but advertisers
Great news, but advertisers should do their homework before placing adverts.
The shop I use doesn’t advertise in those rags either, I will continue to support them as long as this stays the same.
Surely your average Daily
Surely your average Daily Mail reader doesn’t have the intellectual capacity to ride a bicycle anyway, so a bit pointless advertising there.
Whats with the gang mentality
Whats with the gang mentality?
jamtartman wrote:
People easily become tribal, it happens with most campaigns although it ends up with most of them loosing any sense of rational self thought in the end.
Hmmmm – the article says
Hmmmm – the article says “Evans Cycles has confirmed that it has ceased advertising with the Daily Mail, Daily Exprees and The Sun”.
However, the quoted tweet reads “Great news! @EvansCycles have announced that they are blocking online ads with the Sun, Mail and Express!”
Call me cynical, but I wouldn’t rule out seeing adverts in the print editions of those 3 papers.
gw42 wrote:
I wouldn’t call you cycnical – I’d call you foolish for looking at the print editions of those papers in the first place…
gw42 wrote:
‘odd edit error’
Can you imagine the
Can you imagine the discussions at the board level that would have to have taken place before making this decision? This was not a snap decision. Well done.
Good news story, have just
Good news story, have just been on Evans website to order some stuff I wanted. Would definitely do the same with other businesses.
Not going to buy anything
Not going to buy anything from that bunch of fucking Reds again.
As for commercial boycotts, well the Nazis were quite good at that.
NB The Daily Mail has the largest female demographic of any UK newspaper, at over 50% I believe.
Valbrona wrote:
Yes lets boycott that bloody commie for-profit private business.
N.B. The Daily Mail has the largest readership demographic of morons at 100%.
Kudos on Godwin’s law btw.
Valbrona wrote:
I never knew Hitler didn’t like the TV commercials and had the Nazi’s boycott them… what horrible bastards.
leqin wrote:
And I thought all you kids learn at school these days is stuff about the holocaust and the Nazis.
What don’t you understand about the term ‘commercial boycotts’? After the Nazis organized boycotts of Jewish-owned businesses they started putting bricks through windows.
Perhaps bricks-through-windows will be the next step for Stop Funding Hate.
Valbrona wrote:
Seems to be a fair few Daily Hell readers on this website.
Valbrona wrote:
You’re all over the place – first you claim that Evans Cycles are communists, next you’re equating an organisation protesting about hate speech with Nazis, before capping it all off with speculating about hypothetical violence. And as stupid reductionism seems to be your stock in trade, do you not see how the three “newspapers” in question share far more with the Nazis than the organisation protesting against them?
Incidentally not all commercial boycotts are the same – was the anti apartheid boycott of Barclays like the Nazis? What about the ongoing boycott of Nestle for accusations of child slavery in cocoa plantations, union busting, environmental destruction, water exploitation etc. etc? Is that like the Nazis? Personally, I boycott Amazon because of tax avoidance – am I a Nazi?
I’ve just written Nazi five times in a single comment, on a cycling website. Crazy.
jasecd wrote:
I thought we were boycotting Nestle for selling women in areas without safe drinking water formula milk which had to be made up with (unsafe) water and telling them it was better for their babies then breast milk. Damn, but I’m behind the times…
brooksby wrote:
Wait – Nestlé are/were selling women?? I think that deserves more than just a boycott!
mdavidford wrote:
Sorry, yeah, that sentence got a bit convoluted. They were selling formula milk to the women, not selling the women. I think.
brooksby wrote:
If only someone would invent the comma…
Valbrona wrote:
Meanwhile, trade sanction, divestment and boycotts can be used to good and successful effect in some cases – South Africa being one example. This can work st a local level too – eg when Greede King bought a pub nr a brewery in sussex, then refused to stock that breweies beers. A year ot two later Greene King caved in.
Kinda funny that you’re giving the example of the Nazis when this is pretty much the sort of mindset the Wail etc are appealing to, at least in part.
Valbrona wrote:
Classic bully-playing-the-victim stuff. See it all the time from the hard-right, but it never gets any less pathetic.
You do know what the Daily Mail was saying about Hitler back then, right? You know which side they were on, yes?
Unfortunately for you, we still have some elements of a democracy here and people have the right to take their business where they wish. Nobody is obliged to financially assist a paper that supported your beloved Nazis, however much you wish you could force them to do so.
Compulsory financial support for the political propaganda you favour – is that the next step for you, then? You going to throw bricks through windows of those who don’t do as you say?
LOL at some of the comments
LOL at some of the comments here!
Also some seem to be conflating Liberalism with left/ right wing continuum. It doesn’t always follow that the right are illiberal and the left liberal. In fact judging by some of the comments here, the left are highly intolerant! but then we know that from many on the the left who voted remain and believe all leavers are racist lol..
As for this..
..whilst I don’t sympathise with Valbrona’s view, you’ve resorted to personal attacks by making out he/she has Nazi sympathies, so have lost the argument.
700c wrote:
You pretty clearly _do_ sympathise with Valbrona, as you selectively choose to get upset at an implication that he sympathises with Nazis while totally ignoring his association of others first with communists and then with Nazis.
(Despite the fact that _he’s_ the one blatantly supporting a paper that historically published editorials praising Herr Hitler)
You carefully ignore the fact that he was the one to first invoke window-breaking. Why is that, I wonder? Why your selective blindness?
Your selectivity in choosing only to get sanctimonious about the retaliation but not the original slur tells me a lot.
Also I notice you completely fail to actually answer the points you quoted. Valbrona’s whole argument was based on insisting its defacto wrong for people to choose who they do business with. Are you saying you agree with him on that or not? Get off the sanctimony fence and be open about what you are saying, at least be honestly wrong (your reluctance to admit to what side you are on suggests you are indeed a liberal – a type who tend to be on the side of the right while not admitting it)
Edit – Actually your whole comment seems desperately confused. Liberals are generally on the soft-right, though they tend to be a kind of right-winger who doesn’t like admitting it.
And if anyone voted ‘remain’ while insisting leavers were all racists, it would be liberals. A good part of the actual left supported leave (pretty obviously Corbyn was ambivalent at best). Remain was first-and-foremost a cause of liberals.
FluffyKittenofTindalos wrote:
LOL at some of the comments here!
Also some seem to be conflating Liberalism with left/ right wing continuum. It doesn’t always follow that the right are illiberal and the left liberal. In fact judging by some of the comments here, the left are highly intolerant! but then we know that from many on the the left who voted remain and believe all leavers are racist lol..
As for this..
..whilst I don’t sympathise with Valbrona’s view, you’ve resorted to personal attacks by making out he/she has Nazi sympathies, so have lost the argument.
— 700c You pretty clearly _do_ sympathise with Valbrona, as you selectively choose to get upset at an implication that he sympathises with Nazis while totally ignoring his association of others first with communists and then with Nazis. (Despite the fact that _he’s_ the one blatantly supporting a paper that historically published editorials praising Herr Hitler) You carefully ignore the fact that he was the one to first invoke window-breaking. Why is that, I wonder? Why your selective blindness? Your selectivity in choosing only to get sanctimonious about the retaliation but not the original slur tells me a lot. Also I notice you completely fail to actually answer the points you quoted. Valbrona’s whole argument was based on insisting its defacto wrong for people to choose who they do business with. Are you saying you agree with him on that or not? Get off the sanctimony fence and be open about what you are saying, at least be honestly wrong (your reluctance to admit to what side you are on suggests you are indeed a liberal – a type who tend to be on the side of the right while not admitting it) Edit – Actually your whole comment seems desperately confused. Liberals are generally on the soft-right, though they tend to be a kind of right-winger who doesn’t like admitting it. And if anyone voted ‘remain’ while insisting leavers were all racists, it would be liberals. A good part of the actual left supported leave (pretty obviously Corbyn was ambivalent at best). Remain was first-and-foremost a cause of liberals.— FluffyKittenofTindalos
LOL
700c wrote:
I’ll take that as an admission of defeat, then.
Edit – though I still think you need to own your opinions in future. If you are going to side with the far-right, just be honest about it next time, OK?
700c wrote:
Dude! Valbrona’s only pleasure in life is to play the role of the gimp, don’t deprive him of that!
Valbrona wrote:
And loads of women voted for Trump, what’s your point.
*sees you called Evans cycles communists*
Oh, you don’t have a sane point.
Valbrona wrote:
A comment filled with hate. I can tell you read one of these…and probably vote out. Move on
Trickytree1984 wrote:
Not going to buy anything from that bunch of fucking Reds again.
As for commercial boycotts, well the Nazis were quite good at that.
NB The Daily Mail has the largest female demographic of any UK newspaper, at over 50% I believe.
— Trickytree1984 A comment filled with hate. I can tell you read one of these…and probably vote out. Move on— Valbrona
I voted out and yet I am a passionate European. I read The Guardian and have never voted Tory and dislike immigration and support green energy and am anti-abortion and anti-death penalty. Let’s not start pigeon-holing people, eh?
darrenleroy wrote:
Don’t understand…
SFH are an intolerant bunch
SFH are an intolerant bunch of rather spiteful people who advocate press censorship. They are total hypocrites; they complain about the political influence weileded by big business while simultaneously encouraging those big businesses to withdraw advertising from, let’s remember, completely legal publications, with the aim of forcing those publications out of business. Not winning arguments, not changing the views of their readers – just putting widely-read newspapers out of business.
The Mail is a rag, the Sun not much better – in my opinion – but this will do absolutely nothing to win the hearts and minds of those publications’ readers and is a pure publicity stunt by Evans and I shall not applaud.
srchar wrote:
this ^^^
As others have said, it’s a win for the illiberal liberal
So-called reputable
So-called reputable businesses that join in social media campaigns organized by some kid in their bedroom … make themselves look stupid.
I think Evans Cycles must be run by a bunch of silly-arses.
The Sun and The Daily Mail are the biggest selling newspapers in the UK. So, Mr Evans Cycles, perhaps you might like to consder sticking up a note on your websits saying orders are not welcome from readers of The Sun, Mail or Express?
Laughable way to run a business. Alienating customers ain’t very clever.
Valbrona wrote:
I liked Evans Cycles before this, and this is Brilliant! The Sun, the Mail and the Express are disgusting shams and anyone with half a brain should boycott them.
Chapeau Evans Cycles.
Chapeau Evans Cycles.
Evans would not have made
Evans would not have made this move if the economics didn’t add up. Not really convinced this is about morals. The PR plays very well though.
They’ve got my business.
They’ve got my business.
I’ll look there first from now on (after my LBS, of course).
Kudos to Evans!!
Kudos to Evans!!
negative karma to those moaning about it!
All three rags are read by
All three rags are read by morons/Little-Englanders/racist scumbags/combination of all three.
Anything that takes cash away from them can only be a good thing.
S13SFC wrote:
Wonderful, liberal attitude.
You should be proud of your superiority…
S13SFC wrote:
Is that Emily Thornberry? Didn’t have you down as a cyclist 🙂
All the more advertising $$$
All the more advertising $$$ to Facebook then? Good call!
Never seen so much hate and
Never seen so much hate and bile on a road.cc story. Comments are simultaneously accusing some newspapers of the same thing that they are actually doing. Real narrow mindedness…
Zjtm231 wrote:
Not wanting to support a newspaper like The Sun (because it lied about Liverpool fans) and the Daily Mail (because it called a Corbyn vist to terrorism victims a pr stunt) and the Daily Express (because it’s just crap) is not being narrow minded.
I’m happy for speech to be free as long as it’s not illegal, it helps to identify the dickheads, as much as trying to defend the above excuses for journalism is equally an indicator of fuckwits.
HTH.
Those so called newspapers
Those so called newspapers help spread anti-cycling news, so I’m glad they have stopped advertising with them.
Sadly I don’t think it will help considering the furore about recent cycling related deaths.
Maybe they weren’t getting
Maybe they weren’t getting the click through rates and conversion % they wanted and hey let’s spin it in to good pr while we’re at it!
Bad side is it’s just making society more siloed and we can do with less of that.
First they came for the Daily
First they came for the Daily Mail and I said nothing as I didn’t read the Daily Mail.
Then they came for The S*n
Then they came for The S*n and I said ‘fine’ because that’s what you get for employing Kelvin Mckenzie and saying Hillsborough fans robbed and pissed on the victims.
I read the headline and
I read the headline and assumed it was related to those rags’ coverage of cycling and cyclists.
mbrads72 wrote:
Wouldn’t happen; Evans would get very little publicity from it. However, Stop Funding Hate will inundate various media outlets with press releases on Evans’ behalf and their small army of Twitter followers will ensure that this story goes viral.
Have to confess I think Evans are shit. I was in there a few months ago trying to find out which BMC road frames could take guards, as the website wasn’t clear. “Look on the website” was their advice. They aren’t as cheap as the big online retailers and aren’t as knowledgeable as a good LBS. I don’t see the point of them and don’t understand why you’d suddenly start giving them business because their conversion rate on clicks from anti-cycling websites was as poor as you’d expect.
I feel I should invoke Stewart Lee here regarding The Core Values of Evans Cycles:
1. Sell bikes.
2. Sell more bikes.
3. Deny the holocaust.
srchar wrote:
4. sell bikes with working front brakes
5. provide a marginally better service than their main rival (halfords)
mbrads72 wrote:
I made the same mistake, and had that been a reason I may have adjusted my shopping there, but as it stands I’m not inclined to change.
It’s a horrible idea for
It’s a horrible idea for companies to choose sides like this. You inevitably alienate customers.
It’s a horrible idea for
It’s a horrible idea for companies to choose sides like this. You inevitably alienate customers.
Virtue signalling by a ripoff
Virtue signalling by a ripoff business. Oh the confused morals. I thought this was going to be about attitudes to cyclists.
I hope it pays staff well and doesnt sell products made in sweatshops. Probably not.
A friend of mine was murdered
A friend of mine was murdered a few years back in an attempted rape.
The Sun straight up invented a flatmate who claimed she was on all sorts of drugs and what not.
Thing was, she lived alone and had done for some time, and when challenged on it couldn’t substantiate their claim.
They were forced to print a retraction and apologise.
Oh, they also called her best friend -before- she’d found out, told her bluntly over the phone without warning her, and proceeded to start asking her questions!
So fuck The Sun, and the rest of Aussie Nosferatu’s empire for that matter.
Anything to see the Daily
Anything to see the Daily Facist and those other anti-immigrant newspapers lose money is good by me
As someone who lived in a foreign country of my own choosing and personally felt the issues generated by right-wing popular newspapers there, I have only sympathy for people who have come to this country and face the hate generated by these vile publications
I was going to add something,
I was going to add something, but now I can’t be bothered.
“core business values” …
“core business values” …
Ah yes, outsourcing, closing factories, cheap if not slave wages , child labor ; for all jobs that can’t be outsourced, all these businesses just want to import low cost workers and put the pressure on our own wages.
It’s all those same “core business values” that led to the colonization of third world countries. Nothing changes … Jut a bunch of hypocrites
Do any of you Guardianistas
Do any of you Guardianistas really think Evans give a stuff where they advertise (from a moral standpoint)? I for one will now boycott them for bowing down to political correctness.
As an actual advertising ploy
As an actual advertising ploy the Evans it’s working quite well. Guess what we’re all talking about.
Maybe Halfords will now up their social justice game? Reparations for black cyclists? New Carrera Pride Edition? Next new Halfords facing Mecca? Gender neutral Boardmans?
Some of the comments prompted
Some of the comments prompted by this article and by yesterday’s pieces about sentencing Alliston have been a useful reminder that dickheads visit cycling websites too.
I’m very glad to read about
I’m very glad to read about someone taking some corporate responsbilitiy, but I’m actually more upset that this decision wasn’t taken a long time ago, due to these gutter rags demonisation of cyclists.
TBH the Mirror wasn’t much
TBH the Mirror wasn’t much better than the Mail in those days!!
http://www.independent.co.uk/news/media/revealed-the-fascist-past-of-the-daily-mirror-77871.html
Given that most cyclists are
Given that most cyclists are too intelligent to read these toilet papers, this is the best advertisement campaign Evans could have done. For free. I think I’ll reward them by buying some spares from them later this month (and possibly a new bike for junior).
It won’t get any new
It won’t get any new customers from migrants. They ride stolen bikes or drive cars without a license or insurance.
outstanding
outstanding
might have to actually buy something from evans now
it’s my firm belief these vile and deeply corrosive newspapers have ruined our once fine european country (the uk)
Have you ever thought that
Have you ever thought that Evans may have looked at the numbers regarding advertising and decided to drop it anyway? Maybe the clicks to ad money return wasn’t working out and this ploy just brings them extra advertising whilst doing something they were going to do anyway.
When it comes down to it and CRC had a bike you wanted for £1000 and Evans had it for £1300, are you really going to say “That stand against racism and bigotted attitudes by Evans gets my money over the fence-sitting CRC, they could be neo-fascists for all I know, they haven’t said otherwise”?
700c – I voted remain.
700c – I voted remain.
I don’t think Brexiters are all racists, unfortunately many are and leave voters seem to have given them a voice. The propoganda etc. was also an issue and leads one to question where motivating factors came from.
My grandfather – very intelligent man – refers to winning the War to stop the Germans and about re-instating our fantasic industry. Hmmm.
My brother in law – not intelligent, Sun reader – complains of the foreigners ‘coming over here taking our jobs’. He’s not likely to be out in the street calling a Muslim or someone of African descendent names, but he’s certainly been ‘infiltrated’.
Having young children I can categorically say that no child is born with a racist bone in their body, nature wins. The way we nurture is problematic and institutions like the Daily Mail are well funded hate preachers protecting a dated elitist few!
Hope Not Hate… yeah really
Hope Not Hate… yeah really good guys, they’re only after the big mega-corp news publications, right?
Wrong. They have genuinely published lists of people on their website. Just as background reading, yeah? Not so that their acolytes can attack them, of course not: https://alternativeright.hopenothate.com/whos-who
An odious organisation.
srchar wrote:
You do realise the likes of Milo Yiannopoulos are public figures, right? But I’m sure you get equally upset if the Daily Mail were to name the Labour Party front bench or supreme court judges who decided Brexit-related cases…Lord forbid anyone mention who Nigel Farage is – clearly that’s top secret information.
Also – any particular reason why defending the far right is a pet cause for you?
FluffyKittenofTindalos wrote:
It’s freedom of speech I’m defending. I don’t care what viewpoint.
It’s possible to disagree with white supremacists, BLM, BNP, EDL, Antifa, Hope Not Hate and Trump all at the same time, you know. Disagreeing with no-platforming, which is essentially what HNH are doing, doesn’t automatically mean that you miss the days of empire and slavery.
But carry on supporting organisations that peddle identity politics if it floats your boat. It’s working really well so far – the general public have never been so united!
srchar wrote:
It’s freedom of speech I’m defending. I don’t care what viewpoint.
It’s possible to disagree with white supremacists, BLM, BNP, EDL, Antifa, Hope Not Hate and Trump all at the same time, you know. Disagreeing with no-platforming, which is essentially what HNH are doing, doesn’t automatically mean that you miss the days of empire and slavery.
But carry on supporting organisations that peddle identity politics if it floats your boat. It’s working really well so far – the general public have never been so united!— FluffyKittenofTindalos
no platform to no platforming!
After reading all this I’ve
After reading all this I’ve come to the conclusion that cycling is just too left wing for me. What’s the most right wing form of cycling that I could partake in? Fixies perhaps, they’re evil at the moment.
Maybe I should go back to driving my german car with it’s nazi origins or maybe get another Japanese motorbike as the Japanese are fairly xenophobic. Could I still ride an old vintage Raleigh in the spirit of Britain First?
The politics of cycling!
Yorkshire wallet wrote:
The Nazis were vehemently anti-cycling:
http://www.roadswerenotbuiltforcars.com/hitler/
If you want to go really right wing, then you should pursue private roads paid for by and for the sole use of cyclists. These public roads are just communism by another name.