German electric and cargo bike brand Riese & Müller has announced it will stop selling bikes in the US this summer amid “challenging and increasingly volatile market conditions”.

The electric bike manufacturer communicated the news in a statement on Monday, first reported by Bicycle Retailer and Industry News, CEO Dr Sandra Wolf saying “given the current circumstances, it is more important than ever for us to focus our efforts on our core markets and strategically bundle our capacities”.

Last summer, Riese & Müller temporarily halted shipping its electric bikes to the United States due to Donald Trump’s import rules placing a 50 per cent tariff on steel.

While there was a major win for the bike industry earlier this month — the US government announcing no new tariffs on bicycles and the removal of existing steel tariffs on electric bikes — Riese & Müller says the market remains “challenging and increasingly volatile”.

> Major win for bike industry campaign as Trump administration confirms no new tariffs on bicycles

Dealers will be allowed to continue to place orders until 31 July, at which point the brand will leave the US market to “focus efforts on core markets”.

Following the end of July, partners and customers have been told they will continue to be able to access support, spare parts, access to components and technical documentation, with all existing warranties to be maintained too.

“The aim is to unlock market potential in core regions, deepen collaboration with retail partners, and strengthen the company’s market position in a sustainable way,” Riese & Müller’s statement said.

“We extend our sincere thanks to our U.S. dealer partners for their outstanding commitment, passion, and many years of trusted collaboration. Our heartfelt thanks also go to our U.S. customers for their long-standing loyalty to Riese & Müller.”

The announcement comes despite campaigners this month celebrating a victory for its “unified” response to tariffs in the US.

It was revealed that the bike industry filed more than 1,300 comments in opposition to President Trump’s proposal, more than any other industry, meaning there are to be no new tariffs on bicycles and existing steel tariffs on e-bikes have been removed.

The campaign opposed two requests to add a 50 per cent tariff on the steel and aluminium content of all bikes, e-bikes and frames, brands and organisations arguing the proposal would batter the bike industry and cause many companies to go out of business.

PeopleForBikes spearheaded the campaign to “mobilise our industry” and celebrated the news of no new tariffs by expressing “sincere gratitude to our members for their extraordinary engagement”.

“Collective action sent a clear and powerful message about the real consequences these proposed tariffs would have on businesses, workers, and riders nationwide,” a statement concluded.

“Your voice made a meaningful impact, and this level of unified advocacy continues to be critical as we work together to protect the future of the bicycle industry.”

Last month, Trek, Specialized and numerous major names from across the bike industry filed legal proceedings in the hope of receiving tariff rebates, that after the Supreme Court ruled that the Trump administration’s use of powers associated with wartime or national emergency to implement the controversial economic policy was illegal.