If money was no object, we could have a very good time shopping for eye-candy bike products.
At EuroBike, we went for a wander to find some products that are often expensive, possibly unnecessary, and definitely very pretty!
Kings of carbon, Tune, were showing off their new bars, saddle and headset expander bung.
Hardly the most exciting products normally, but when it's Tune designing them, we take notice!
Their new Skyracer saddle weighs in at just 69g, putting it among the lightest on the market. There is, obviously, no padding in sight. You'll be relying on the shape of the saddle and your chamois to keep you comfortable, but bare carbon saddles can be surprisingly compliant.
The new Geweih handlebar comes in at 189g for the 400mm width with a 4° flare and full internal Di2 routing. There's a max rider weight limit of 100kg but Tune say that it's fine to use this on your gravel racer...
You might need to be sitting down for when the prices get released.
Niche French hub specialist Aivee had one of the nicest tech pieces we've seen in ages.
Their wheel truing stand uses mechanical dials for that artisan feel. The main structure is made from anodized, CNC machined 7000 series aluminium, with rectified stainless steel guide rails, self-lubricating bronze slide bearings, and solid wood handles and support. You could build up a wheelset on their SR5 hubs.
Looks lovely, doesn't it? That'll be €2,450.
Comparatively good value, these hubs are known to last well.
Their hubs are hugely popular with custom wheel builds, thanks not only to the construction quality but also the range of colours that they come in. We just couldn't pass by these dusty blue R45 Centrelock disc hubs without having a closer look.
New to the Ritchey range is a carbon version of their WCS Venture Max gravel bar.
This one measures up with a 76mm reach and a 102mm drop for a short, squat drop that is easily accessible. The shifter clamp area sweeps forward by 6° and the drops kick out by 24°.
They have fully internal Di2 routing options and come in at 228.5g for the 42cm width.
You'll be parting with €289.95 for this bar.
We first heard about British titanium bike brand Vaaru when James Beresford founded the company in 2013. Back then, he had 11 years of product engineering and design behind him, which he has been putting to good use to create no-compromise custom builds.
We couldn't walk past their stand without snapping a few pics of what are some of the most beautiful road machines we've seen.
This Octane 6-4 Disc Frameset costs a pretty handsome £3,100.
What cycling product would you buy if you had the cash*? Let us know in the comments below.
*Points awarded for every £1,000 you'd spend.
Son of a Marathon runner, Nephew of a National 24hr Champion, the racing genetics have completely passed him by. After joining the road.cc staff in 2016 as a reviewer, Liam quickly started writing feature articles and news pieces. After a little time living in Canada, where he spent most of his time eating poutine, Liam returned with the launch of DealClincher, taking over the Editor role at the start of 2018. At the weekend, Liam can be found racing on the road both in the UK and abroad, though he prefers the muddy fields of cyclocross. To date, his biggest race win is to the front of the cafe queue.