A review, published by Transportation Research, has found that non-coercive measures alone cannot achieve significant national-level reductions in car traffic or emissions. 

Non-coercive measures, or ‘carrots’, such as improving public transport, enhancing cycling and walking infrastructure, changing urban form, and behaviour-change, do produce valuable benefits which include better accessibility, healthier cities, and improved equity.

However, the study claims that the effect on the general traffic volumes is very small, especially from a climate policy perspective, where emissions need to be cut radically and rapidly. 

It also found that overestimating their effects may “cause complacency [and] misallocations of scarce public resources.” 

One of the main findings is that improving public transport through cheaper fares, more frequent services, or faster journeys does not reduce car use. 

Although improvements attract more passengers to buses and trains, the review finds that most of these new riders were not previously driving. 

Professor Ian Walker agreed on BlueSky: “This isn’t surprising, if only thanks to habit. If I unthinkingly jump in my car for every trip (as many do), new buses won’t change that.

“The implication is that there has to be action to disrupt, or add friction to, existing car journeys if we want to unlock the benefits of providing alternatives.” 

Yet another evidence review argues very strongly that simply providing alternatives to driving doesn’t reduce driving This isn’t surprising, if only thanks to habit. If I unthinkingly jump in my car for every trip (as many do), new buses won’t change that www.sciencedirect.com/science/arti…

[image or embed]

— Prof. Ian Walker (@ianwalker.bsky.social) 15 November 2025 at 09:13

Similarly, the study found that although multiple reviews confirm that better cycling infrastructure increases cycling levels, it does not affect car traffic. 

This is mostly because many of the new cycling trips come from travelling by public transport, rather than by car. 

This is mostly because many of the new cycling trips come from people who previously used public transport, which was a pattern repeatedly observed in European cities. 

Fig. 7. Modal shares in three major cities in 2012. . Source: LSE Cities (2013)
Fig. 7. Modal shares in three major cities in 2012. (Image Credit: Farrelly Atkinson)

For example, in Stockholm, 87% of peak-hour cyclists answered that their second-best option would be public transport. 

When comparing Stockholm, London and Copenhagen, Copenhagen has a much higher share of cycling than the other two cities. 

However, its level of car travel is similar, suggesting that the extra cycling mainly replaces public transport trips rather than car trips.

Therefore, the research found that even increases in cycling have a limited impact on reducing the number of kilometres driven by car. 

The study finds that to achieve meaningful reductions in emissions, these non-coercive ‘carrot’ policies need to be paired with ‘sticks’ such as higher driving costs or reduced car access. 

April 2025 Silvertown Tunnel bike bus first day
April 2025 Silvertown Tunnel bike bus first day (Image Credit: Tony at Bikesky - Bikesy.co.uk)

Scot Close on BlueSky agrees: “Just as with alternative sources of energy, alternatives to driving are necessary but not sufficient to get people to change. You also need to add more friction to the old way of doing things.” 

LancsCycleSam said, “unless you make bus only routes, a bus is always much slower than a car as it is in the same traffic as a car, plus it has to stop for people. Buses need dedicated routes so they can skip traffic, and parking made too expensive/difficult such that its less hassle to take the bus. 

“I don’t even know how you begin to make the bus attractive in this case.”