Pro Kit Club is donating any profits from the sale of Israel-Premier Tech team kit to the UN’s World Food Programme to “help feed children facing famine and severe hunger in Gaza”.

The Australia-based online platform (formerly known as Pro Cycling Kit Sales) sells team-issue pro cycling kits to fans around the world, the idea of the business to find a home for the boxes of unused team kit that are surplus to requirements at the end of each season. In return, cyclists and fans can get their hands on top-level clothing, often at a discount.

Writing on Instagram, and first reported by Bike Radar, the owner of Pro Kit Club said this week’s sale of Israel-Premier Tech kit would be “a different kind of drop” and they are “not comfortable making a profit from this kit” so will donate any profits to the UN World Food Programme.

“We’re releasing a collection of men’s and women’s Israel-Premier Tech kit,” the post stated. “We understand that this will upset some people, and we also understand that by simply acknowledging that fact we may upset others with very different views.

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“We have agonised over the decision to release this kit for almost a year, and eventually reached one realisation. As a father, if my child were starving and someone offered to donate money to feed them, I would not concern myself with who was right or wrong, or where that money came from. That debate is a luxury we have from the safety of our homes.

“Because we were not comfortable making a profit from this kit, we have decided that every dollar of profit from this IPT collection will be donated directly to the UN World Food Programme to help feed children facing famine and severe hunger in Gaza. Currently over 130,000 children in Gaza are at risk of death from malnutrition. It really doesn’t matter your politics, nobody wants to see children starve.

“Cycling gives us so much joy. Watching the riders, following the races, being part of this community. But right now, many children do not have even their most basic needs met, and releasing this kit allows us to contribute in a meaningful way. That is why we chose to move forward.”

Israel-Premier Tech monogram-branded kit September 2025
Israel-Premier Tech monogram-branded kit September 2025 (Image Credit: Israel-Premier Tech)

The kit will be available to buy on Pro Kit Club’s website from 7am Hobart, Australia, time on 27 November, which is 9pm in the UK on the 26th. Most of the kit mentioned on Instagram is the smaller sizes, the men’s kit mostly S and XS, while the women’s is mostly XS and XXS.

> Factor terminates bike contract with Israel-Premier Tech after year of protests, as reports suggest Scott set to sponsor rebranded team

Pro Kit Club has received plenty of support in the comments for its approach, although one follower did question why, if the aim was to contribute to the World Food Programme, it couldn’t be done “without having to sell this merch”.

“Unfortunately we’re not wealthily enough to make large donations without selling this,” an explanation came in reply. “You’re lucky if you’re rich enough and have already done this? We felt that this way we can actually make a meaningful difference with the money generated.”

Israel-Premier Tech ride past Palestine flags, stage 11, 2025 Vuelta
Israel-Premier Tech ride past Palestine flags, stage 11, 2025 Vuelta (Image Credit: Zac Williams/SWpix.com)

After a season of protests, Israel-Premier Tech will undergo significant changes this winter, Never Say Never (NSN), the sports and entertainment company of former Barcelona and Spain footballer Andrés Iniesta taking over as sponsor of the team, which will no longer be Israeli-registered and will race under the Swiss flag instead.

Reports suggest the team will also race on Scott bikes, Factor having joined previous title sponsor Premier Tech in ending its association with the team